Tag: Content Marketing Institute
The Struggle is Real for Content Management and Technology [New Research]
For the third year, Content Marketing Institute conducted its 2019 Content Management and Strategy Survey, sponsored by Vennli, to get a snapshot of h ...
Infographic: How to Use Infographics for Lead Generation
I went to a women’s college, which meant I spent every Valentine’s Day handing out homemade cupcakes and asking students to buy tickets to the annual ...
22 Things You Wish Marketers Would Stop Doing on Social Media
To make that scrolling less frustrating – and to help brands and marketers make social media a better place to scroll – we asked your fellow Content M ...
Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test
The Content Marketing Institute audience isn’t your audience.
To demonstrate this practice, I dug into Backlinko’s recent exploration of how factors s ...
Make Your Blog More Attractive With These 12 Visuals
Today I present 12 types of visuals you can use in a blog post.
More noteworthy, the same research shows that blog posts with graphs and charts receiv ...
Successful Content Marketers Have These 7 Traits
Desire “Whatever the mind can conceive and believe it can achieve.” You can talk about all the things good content marketers should do to attract and ...
Dear Friend: Secrets to Creating a Newsletter People Want to Read From Ann Handley
Then, look to see how many newsletters from individuals or brands you’ve received in the past week (for me it was around 20).
In her session at Social ...
Robert Rose Shares How to Add Purpose & Focus Back Into Your Content Strategy at SMMW
The launch of the internet changed the value of content and at first, companies saw a lot of early success.
What many brands were missing was a true c ...
Three Reasons Most Content Marketing Fails, and What to Do About Them
Among those who thought their content marketing efforts were most successful, 59% had a documented strategy compared with 18% for the least successful ...
Digital Marketing News: LinkedIn’s Live Video, CMI’s New Content Marketing Agency Report, Google on SEO, & Reddit’s $3B Valuation
[New Research] Agency content marketing statistics and budgeting trends for 2019 are examined in a new report from the Content Marketing Institute and ...