How to Nurture Your Leads with Thank You Pages

How to Nurture Your Leads with Thank You Pages

You just got a new lead. Some of these people might be more familiar with your company than others. The best way for site visitors to learn more about your brand is by giving them access to your top performing content. You can promote different content on your thank-you page to each of these people. To be successful with this strategy, you need to understand why people share content on social media. According to Sprout Social, these are the top reasons why people follow brands on social media: Once a new lead follows you on social media, they’ll see more of your content and promotions than they would if they only received your emails. Consumers are 57.5% more likely to buy from brands they follow on social media. Leads will be exposed to your content on different channels: lead generation page thank-you page social media post email That’s four different times right there. Social media is a great place for you to nurture your leads. Once you make these changes to your thank-you page, you’ll be able to effectively nurture your leads.

MarTech Conference Brings Out the Best in Marketing Tech
3 Sure Fire Ways To Use Social Media For Lead Generation
Music & Entertainment Influencers Lead Top YouTube Channels: September 2018

Saying “thank you” can go a long way.

For starters, it’s basic manners you learn at an early age. When someone does something for you, you thank them.

But it’s also a crucial inbound marketing strategy.

According to research, 68% of customers will leave a company if they don’t think it cares about them.

That’s why your website needs to have a thank-you page.

Website visitors will be redirected to your thank-you page after filling out a form on your site, e.g., opting into your email newsletter. Right now, if your thank-you page simply thanks the visitor and does nothing else, you’re missing out on a huge opportunity.

These landing pages can be used for much more, such as building brand awareness, getting customer feedback, or even increasing sales.

You just got a new lead. You’ve got to nurture that lead.

Converting leads into customers is a top priority for businesses in the coming year:

converting leads

Sure, you’ll send them a confirmation email welcoming the lead to your email list, which will be the first of several messages in your drip campaign.

But for those to work, the person needs to check their email, open the message, consume the content, and then convert. You can’t assume it will always happen.

However, the thank-you page is right in front of their face, on the same screen, right after they performed an action.

If you design this page correctly, it will be extremely beneficial for your company.

If you have already recognized the importance of thanking your new leads, you’re on the right track. But this guide will elevate your thank-you pages and take your lead nurturing strategy to the next level. Here’s what you need to know.

Give your leads a reason to buy

Sometimes your new leads need a little bit more motivation to make a purchase.

Clearly, they’re already interested in your brand. Otherwise, they wouldn’t have navigated to your website and signed up to receive emails.

But when it comes to convincing them to buy something, you need to give them that added incentive to complete this process.

Think of your thank-you page as the checkout line at a retail store.

The consumer has already been sold on an action. They decided they’re ready to buy something or, in this instance, provide your company with their contact information.

In a retail store, certain items are strategically placed by the register to encourage people to buy. Likewise, you need to place something on your thank-you page that will encourage a sale.

Here’s an example from NatureBox:

nature box

As you can see, it offers new leads a 50% discount.

But the coupon code isn’t available to just anyone. To see this screen, the visitor had to provide the company with their contact information.

Giving these customers a chance to win a contest is how NatureBox is collecting email addresses in the first place. This is a great strategy for running a profitable giveaway.

Take a look at the top right corner of this page.

NatureBox also displays social sharing icons. The icons make it easy for people to share this content on social media, but I’ll talk more about this tactic in greater detail later.

Promote your top content

Another way to nurture your leads is by getting them more engaged with your brand.

Every website visitor is different. Some of these people might be more familiar with your company than others.

The best way for site visitors to learn more about your brand is by giving them access to your top performing content.

This could include:

  • blog posts
  • guides
  • ebooks
  • videos
  • podcasts

There are certain metrics every marketing manager needs to track. You’ll use this information to determine which type of content you should be promoting on your thank-you page.

Here’s a great example from Optimizely:

optimizely

As you can see, the three links at the bottom of the screenshot differ from each other.

If you put three different posts on the page, but the person isn’t interested in reading, they won’t click. Offering different options increases the chances of them being interested in at least one of the links you’re suggesting.

The content can also be related to what they signed up for.

Use the information you received from their contact info to segment them accordingly. Here’s what I mean.

Let’s say someone signs up to receive your newest blog posts delivered to their inbox, but another person signs up strictly to receive product updates and promotions.

You can promote different content on your thank-you page to each of these people.

The first person could be shown links to your blog posts, while the second person could be prompted to click a video demonstration of one of your newest products.

Establish social proof

The thank-you page is a great opportunity for you to showcase that your products and services actually work.

COMMENTS

WORDPRESS: 0
DISQUS: 0