Why should your business be on social media? The main benefit of lead generation on social media is the ability to focus on qualified leads via advanced targeting. Run Photo Contests Running photo contests on social media allows you to generate new social fans and generate, eventually spreading brand awareness while engaging existing leads. The participants were stoked to share the contest in order to garner many votes for their entry. Promote Gated Content This is perhaps one of the easiest lead generation strategies on social media: Gated content. A point to note while creating gated content is to make it EXCELLENT so that your target audience understands that their name and email is a tiny price to pay in return to what they’re getting. An important takeaway is to make your gated content of tremendous use to your fans. Leverage On Facebook Custom Tabs Your Facebook business page can act as a magic wand for lead generation on social media. A majority of business pages on Facebook use some of the standard tabs like About, Photos, Pins and Posts. Have you ever generated leads on social media?
A strong social media presence is not just an option, but a necessity for brands nowadays. According to the latest report by CoSchedule, 2/3rds of all Americans use social media, with 88% of businesses being active on various social networks. The same report states that customers spend 20-40% more money on brands who engage with them on social media.
While social media isn’t necessarily the be-all and end-all of your online marketing efforts, it can play a significant role in getting you substantial results, and that includes lead generation.
Why should your business be on social media?
Considering that 90% of B2B top decision makers give a blind eye to cold calls, with 76% of buyers ready to have a social media conversation, it makes sense for your brand to be super active on social media.
The main benefit of lead generation on social media is the ability to focus on qualified leads via advanced targeting. An analysis by eMarketer shows that one of the main goals of B2B marketers is improving the quality of leads.
Let’s now cut through the chaff and stick to some unique strategies to generate leads on social media.
1. Run Photo Contests
Running photo contests on social media allows you to generate new social fans and generate, eventually spreading brand awareness while engaging existing leads. A photo contest entails the participants to submit a photo related to a certain topic of your choice. In return, you get the personal information of participants, indicating new leads besides user-generated content (UGC) in the form of pictures. Not all businesses have the necessary resources to create eye-catching visual content, and asking your followers for little help doesn’t hurt. You can share the UGC across other social networks or publish on branded assets, such as your website.
Dia & Co, a clothing brand, once ran a photo contest on their Facebook page to discover their forthcoming style icon. The participants were stoked to share the contest in order to garner many votes for their entry. The winner was chosen from the entries with the highest number of votes. Finally, when the contest came to an end, it received 2,291 leads and thousands of shares in a few weeks. In the process, Dia & Co got some attractive photos from their followers who adored their brand.
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