Tag: Lead
How Are Your Marketing Qualified Leads Performing?
Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates.
For many businesses in the B2B technolo ...
MarTech Conference Brings Out the Best in Marketing Tech
In returning from the MarTech conference in Boston, I have to share the great news with everyone: Marketing Technology is a legitimate and increasingl ...
Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
He is currently Marketo Practice Lead at Perkuto, a marketing automation agency.
To this I say: Think through the implications of everything marketing ...
How to Use Facebook Lead Ads to Grow Your Business
That’s exactly what Facebook lead ads (sometimes called Facebook lead forms) do.
What are Facebook lead ads?
When someone clicks on a lead ad, they pr ...
Looking for Leads? These 4 Direct Mail Offers Are Your Answer
Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound In a two-step direct-mail campaign, where you’re trying to generate leads rather th ...
How to Create the Perfect Lead Magnet: Three Essential Ingredients
But without the ingredients, anything else is irrelevant: No matter what you do, it just won't be a banana cake.
Three Essential Ingredients of a Perf ...
Why Marketers Might Want to Shift Away from Top Quality Leads
What is a quality lead?
Once you turn on the microwave, some of those kernels were just so plump to begin with that they were just begging to pop.
The ...
Six Lead Generation Tactics to Use in Your Social Media Channels
A Robust Content Strategy Companies can get 4.5 times more leads by publishing 16 posts per month instead of 4, and 47% of B2B buyers pay close notice ...
How to Nurture Your Leads with Thank You Pages
You just got a new lead.
Some of these people might be more familiar with your company than others.
The best way for site visitors to learn more about ...
Music & Entertainment Influencers Lead Top YouTube Channels: September 2018
The top ten most-viewed channels alone pulled in more than 12 billion total views, an increase of 100 million over August.
Out of all 100 creators, ei ...