Content! Content! Content: The first step Content Strategy: How to manage the content Content Marketing: Promoting it Content Marketing Strategy: Endorsing the content The importance of content marketing strategy You may have heard of the phrase “content is king.” Today, this has transformed into “content is the kingdom.” Before we look into how content has become so significant, let’s take a step back and find out how content has ended up playing a big part in marketing strategy. Let’s look into the seven pillars of creating a compelling and effective content marketing strategy. Establish the target audience Make a list of the questions and ask yourself: What does the audience like? Writing, building, and developing the content will take a few steps. You can include videos in your content, but make sure it does not exceed your audiences’ attention span. You need to keep track of the numbers, in order to determine the effectiveness and impact of your campaigns. The numbers will also tell you the best channels to share your content on — for example, are you generating better engagement on Facebook, LinkedIn, or Twitter, or perhaps some other channel? If you are interested in sharing your point of view, submit your post here.
Content! Content! Content! There is so much buzz floating around the digital marketing space these days. Much of startup and business success can actually hinge on your content strategy. Your content — whether it’s written material, visual imagery, or video — will be the most eloquent and prolific way you can express your ideas to your audience.
For a business, the key to a successful content chain is finding the right material and ensuring the right delivery. It goes beyond creating and publishing the content, however. It’s also essential to manage, promote and endorse it. Otherwise, your content just gets lost in the fray.
Before anything else, let’s consider the content chain, and how each is an important link in your strategy.
- Content: The first step
- Content Strategy: How to manage the content
- Content Marketing: Promoting it
- Content Marketing Strategy: Endorsing the content
The importance of content marketing strategy
You may have heard of the phrase “content is king.” Today, this has transformed into “content is the kingdom.” Before we look into how content has become so significant, let’s take a step back and find out how content has ended up playing a big part in marketing strategy.
Let us start from the beginning.
In 1980s to 1990s, if you wanted to acquire information, then you have to go to a library or some other place to find what you need. Portals like Yahoo!, Google, YouTube, Facebook, Twitter and others did not even exist.
We now take for granted the fact that we can easily search for information online — even on mobile devices. This was unthinkable just a couple of decades ago. Having the right stuff at your fingertips is a magical experience. And because we are now in the information age, content is increasingly important.
For businesses, this has also signalled a drastic shift in how we engage with audiences and customers. With content easily accessible with a press of a button or tap on a screen, you will need to be transparent and engaging with your audience — otherwise, your brand or presence might not even be felt.
Pillars of a compelling content marketing strategy
“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler
You need enough passion and commitment to build the right content. You want your content to be compelling. But it goes beyond this. Let’s look into the seven pillars of creating a compelling and effective content marketing strategy.