What Facebook’s New Video Updates Mean for Real Estate Marketing

What Facebook’s New Video Updates Mean for Real Estate Marketing

What Facebook’s New Video Updates Mean for Real Estate Marketing. You can get our headlines via email as well, or follow us on Twitter. Get ready to empower your video marketing strategy like never before: A Detailed Look at Facebook’s New Video Features Facebook has long outgrown its days of a peer-fueled networking site. Facebook continues to make waves in providing users with content that matters to them with their newest algorithm update. Facebook cares about cutting down on the spam that has encroached on the platform, but does not want to largely affect how your content is already being distributed. Say hello to the video-only news feed. Video continues to surge through Facebook news feed everywhere, so much so that mobile users can now toggle to a videos-only news feed. They are actively searching and willing to watch video content, which could potentially boost your chances of viewership and engagement. This feed has been a long time coming, and as video popularity continues to soar, so will the way the user can view and interact. Facebook long ago estimated that video would one day rule the platform.

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Facebook just upped their video sharing game, and it’s sunshine and roses for real estate marketing.

Earlier this year, Facebook released a slew of improvements to the platform, many of which directly impact the video sector. With the new updates, you can expect better client targeting, clearer analytics, and more ways to share your content. And real estate professionals everywhere are seeing green.

Get ready to empower your video marketing strategy like never before:

A Detailed Look at Facebook’s New Video Features

Facebook has long outgrown its days of a peer-fueled networking site. Having found popularity as both a business and consumer outpost, the social media giant continues to develop and enhance its features with both camps in mind. Take a closer look at what the platform’s most recent updates can mean for your video marketing strategy:

Facebook’s algorithm got a face lift.

Facebook continues to make waves in providing users with content that matters to them with their newest algorithm update. Included in this latest revision are the goal to better identify and authenticate content, and make predictions and rankings in real time to provide more relevant posts.

Facebook cares about cutting down on the spam that has encroached on the platform, but does not want to largely affect how your content is already being distributed. So your live open houses, drone footage, or client success stories will still permeate the news feed, but hopefully to a more targeted audience.

Say hello to the video-only news feed.

Video continues to surge through Facebook news…

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