10 Simple Ways to Choose the Best Social Media Platform. If you’re new to social media, or you’re a startup and you’ve been busy with other things, how do you choose the best one? Choose from the most popular ones: Facebook Twitter LinkedIn Instagram YouTube Pinterest Where’s the Competition? Please don’t say your product or service is “for everyone.” The narrower your audience, the easier it is to choose a social media platform. If you don’t know, Pew has a terrific explanation of the Demographics of Social Media Users. Use your analytics to check out what’s working and what’s not. And should you do your own social media? Get a Reality Check Hire a social media manager for an hour or two to brainstorm your proposed choice. Be Successful with One First You don’t have to start all your social media platforms at the same time! How Did You Choose to Get Started?
There are so many social networks these days. If you’re new to social media, or you’re a startup and you’ve been busy with other things, how do you choose the best one? Here are some ways you can get through the maze of choices you have.
Pick from the Most Popular Networks
Don’t go with that social network your cousin started as his senior class project. There are only 14 users, and besides, there are still a boatload of bugs! Choose from the most popular ones:
- YouTube
Where’s the Competition?
Check with other brands like yours. If you sell makeup, you probably want to be on Instagram and Pinterest because they are good for visual brands. Additionally, Pinterest’s audience is largely female. If you sell real estate, Facebook and Twitter might be better choices for you. Again, see what your competition is doing.
Is Your Demographic There?
Please don’t say your product or service is “for everyone.” The narrower your audience, the easier it is to choose a social media platform. If you don’t know, Pew has a terrific explanation of the Demographics of Social Media Users. For instance, many CEOs are on LinkedIn, but not on Twitter. So if CEOs are part of your demographic, you’d be better off on LinkedIn.
Choose the One You Like Best
You’re more likely to post frequently if you choose the place you like to go. I’m a firm believer that if you really learn to use a platform, you can…
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