BIG marketing event to teach tools of the trade in new digital landscape

BIG marketing event to teach tools of the trade in new digital landscape. Amanda Towry, online marketing manager at Cook's Pest Control. (Courtesy) Amanda Towry said more companies are learning that old-school marketing isn't getting them as far as it once did. "We need to be managing our online reputation and staying top-of-mind for people searching for pest control," she said. "That used to be doable through word-of-mouth. Now, it needs a dedicated marketing strategy, and specifically one that has a strong digital component to reach a younger target market." With more than 10 breakout sessions, including a new dedicated track for digital media, BIG participants will learn the latest marketing tools, from Snapchat and blogging to photography and immersive technology. Big Leap Creative founder Lisa Gerber and Smarter Every Day YouTube personality Destin Sandlin will give keynote speeches during the daylong event. "I love that this BIG event sounds like it's really going to be hands-on and immersive." "It's interesting to see Spirited Art's evolution in marketing and advertising over the last four years," she told AL.com.

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Marketing has always been an important tool for companies, but today’s increasingly digital landscape makes traditional efforts less effective.

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Amanda Towry, online marketing manager at Cook’s Pest Control. (Courtesy)

Amanda Towry said more companies are learning that old-school marketing isn’t getting them as far as it once did. In fact, that’s how she landed her current role as the online marketing manager at Cook’s Pest Control, which launched its first office this summer in Florida.

"Cook’s has excellent brand recognition in this area, but as we expand to other markets, we need to be capitalizing on people who are not as familiar with the company name," she said.

Millennials, for example, are far more likely to search businesses and other services online compared to previous generations. Towry said Cook’s recently began the process of claiming its local listings, some of which were not accurate or up to date.

"We need to be managing our online reputation and staying top-of-mind for people searching for pest control," she said. "That used to be doable through word-of-mouth. Now, it needs a dedicated marketing strategy, and specifically one that has a strong digital component to reach a younger target market."

BIG Marketing and PR Event

Towry, who previously worked for Red Sage Communications in Decatur, will attend the Women’s Business Center of North Alabama’s fifth-annual BIG Marketing and PR Event on Oct. 28 at the Von Braun Center East Hall in downtown Huntsville.

With more than 10 breakout sessions, including a new dedicated track for digital media, BIG participants will learn the latest marketing tools, from Snapchat and blogging to photography and immersive technology. Big Leap Creative founder Lisa Gerber and Smarter Every Day YouTube personality Destin Sandlin will give keynote speeches during the daylong event.

"I try to set aside time weekly to stay on top of some of the current trends and changes taking place in social media, but sometimes it’s nice to get face-time with other people who see the same challenges you do, day-to-day, and hear how they are making something work," Towry said. "I love that this BIG event sounds like it’s really going to be hands-on and immersive."

Tickets still available

Liz Boley, general manager at Spirited Art in Huntsville, said she looks forward to learning about how she can reach more customers, especially through social media platforms Facebook and Snapchat.

"It’s interesting to see Spirited Art’s evolution in marketing and advertising over the last four years," she told AL.com. "We previously focused more on print advertising campaigns (in magazines and local newsletters) and now we concentrate on digital marketing including various social media platforms, as well as online advertisements through Rocket City Mom and Move Digital.

"Digital marketing is extremely valuable to us in 2016, in large part due to the visual nature of our business."

Half- and full-day tickets are still available for the event, which is open to marketing and public relations professionals, small business owners, and nonprofit organizations across the Tennessee Valley. Click here for information.

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