The Importance of Listening to Customers [Infographic] How customer interactions affect your bottom line, why they leave, and the important of listening are all examined in a new infographic from CallMiner. HubSpot With B2B Marketing, It’s Back to the Basics Going back to the basics can pay off in the B2B marketing world, and the benefit of segmentation is the focus of a new customer-relationship-management-centric take on this sector of digital marketing. destinationCRM Better People Analytics The analytics of people has become increasingly important, with over 70 percent of firms now saying people analytics is a high priority, and the Harvard Business Review takes a close look at the trend. Harvard Business Review Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad Pinterest has launched an expanded advertising format that allows as many as 5 images in a single carousel ad, making it possible to send each to a separate link. Marketing Land Twitter is finally bringing back its chronological timeline Under increasing pressure from many users, Twitter has implemented a compromise allowing switching between algorithmic and pure chronological feeds. FastCompany Why marketers should be scared of ignoring 50-plus women 50-plus women have been called super-consumers, and hold an increasingly important place when it comes to digital marketing spend and demographics. Campaign US The Psychology of Social Sharing—What Makes People Engage with Your Social Media Content? Skyword A groundbreaking study reveals how we want machines to treat us The journal Nature has published an MIT Media Lab study detailing how we prefer machines to treat us, with implications in digital marketing and beyond. FastCompany Six Tips to Ensure Your B2B Content Marketing Efforts Are Not Wasted MarketingProfs takes a look at the importance of building a B2B content marketing strategy that aligns with your mission statement, along with an examination of several other methods for increasing efficiency. MarketingProfs B2B buyers take the long view on what and where they purchase online The online journey B2B buyers take and their expectations were two of the subjects examined in a new study from B2BecNews, offering some surprising findings.
The Importance of Listening to Customers [Infographic]
How customer interactions affect your bottom line, why they leave, and the important of listening are all examined in a new infographic from CallMiner. HubSpot
With B2B Marketing, It’s Back to the Basics
Going back to the basics can pay off in the B2B marketing world, and the benefit of segmentation is the focus of a new customer-relationship-management-centric take on this sector of digital marketing. destinationCRM
Better People Analytics
The analytics of people has become increasingly important, with over 70 percent of firms now saying people analytics is a high priority, and the Harvard Business Review takes a close look at the trend. Harvard Business Review
Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad
Pinterest has launched an expanded advertising format that allows as many as 5 images in a single carousel ad, making it possible to send each to a separate link. Marketing Land
Twitter is finally bringing back its chronological timeline
Under increasing pressure from many users, Twitter has implemented a compromise allowing switching between algorithmic and pure chronological feeds. FastCompany
Why marketers should be scared of ignoring 50-plus women
50-plus women have been called super-consumers, and hold an increasingly important place when it comes to digital marketing spend and demographics. Campaign US
The Psychology of Social Sharing—What Makes People Engage with Your Social Media Content?
A look at how recent social media company algorithmic refinements have made it increasingly difficult to reach and engage with social audiences. Skyword
A groundbreaking study reveals how we want machines to treat us
The journal Nature…
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