Tag: Harvard Business Review
5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?
Businesses face a litany of new defenses, processes and technologies, as review companies move to protect their platforms from manipulation.
Help figh ...
4 Tips for Creating a Digital Product That Can Make You a Tidy Profit
Now, anyone can create a digital product and make money online.
So, what does a "digital product" mean?
To determine what niche will sell best, look a ...
What’s a Website Title (Title Tag) & Why Does It Matter for SEO?
Let's say I'm a true beginner in the marketing industry, and I don't even have a firm grasp on what marketing is -- so I turn to Google, and I type in ...
How to Integrate Chatbots Into Your Conversion Strategy
You probably have because that’s a chatbot -- and they’re everywhere.
But the truth is that that helpful little box isn’t there only to welcome you to ...
Digital Marketing News: Ad Buyers Shift Budgets to LinkedIn, Snapchat’s Permanent Snaps, Gen Alpha & Neuromarketing
40+ Video Marketing Statistics for 2019 [Infographic] Video’s prominence in the social media marketing landscape has continued to expand, with some fi ...
5 Tips for Getting More Online Reviews for Your Small Business
If your online business profile is still looking lonely, with only one or two reviews, check out these five tips to get more online reviews for your s ...
8 eCommerce Trends That Are Determining The Future of Online Retail
Personalized experience There’s no denying that personalized experience is going to play a major role in shaping the eCommerce industry in the coming ...
Digital Marketing News: Facebook’s Sponsored Results, Google+ Shutdown, Consumer Brand Trust, Instagram’s Ad Spend Up
Facebook relaunches search ads to offset slowing revenue Facebook has announced that it will relaunch its sponsored search results and Marketplace adv ...
You Can Use Data to Woo Your Customers — Here Are 3 Ways How.
To fans, the response is always “yes.” But what makes people so devoted to a name or logo?
Knowing this, marketers ought to seek to evoke warm feeling ...
Ditch the Sales Script and Do This Instead
Sales frameworks are a key stepping stone to building better relationships with customers.
Maybe this person does have something of value to bring to ...