If your online business profile is still looking lonely, with only one or two reviews, check out these five tips to get more online reviews for your small business. One way to encourage more online reviews for your small business is to create an email campaign. To get the most responses, send a triggered email campaign. Online review email example. Now, by in person, I don’t mean asking every single person who walks through your doors to leave a good review for your business online; that would be time-consuming and exhausting. So, share your best reviews on social media, as in this restaurant example: Not only does this tactic work to generate more online reviews for your business, it also helps to advertise your business and get more customers through your doors. Go above and beyond in customer service. The easiest way to get more online reviews for your small business is to go above and beyond for your customers. Most people don’t leave a review for a pleasant but mundane experience, but people will be more likely to leave a great review for your business if you've provided them with an amazing experience. So, try to make your customers' day by saying "please" and "thank you," sending a personalized thank you note in their online order, giving a small discount to apologize for a customer service issue and so on.
A good old-fashioned ‘thank you’ online or in person goes a long way toward convincing customers to give you ‘stars.’
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Is your small business struggling to get reviews online? It’s hard to compete with the big guys who have hundreds, even thousands, of amazing online reviews about their products and/or services. And that fact is made all the more important because these days, almost nobody buys something without first checking out the online reviews.
In fact, according to a survey conducted by Bright Local, 86 percent of consumers polled said they read reviews for local businesses.
So, if your potential customers are coming across your small business online and running away in the opposite direction once they see your lack of endorsements, what can you do to turn that around?
If your online business profile is still looking lonely, with only one or two reviews, check out these five tips to get more online reviews for your small business.
1. Create an email campaign.
One way to encourage more online reviews for your small business is to create an email campaign. If you already have an active email list, you’re off to a great start. Your email subscribers are your biggest fans, so chances are, if you send them an email asking them to leave your business an online review, they’ll do it.
If you haven’t built an email list yet, get started by signing up with an email marketing software and adding a popup on your website to encourage people to join your list. Plus, if visitors can place an order from your website, you should already have their email addresses to add to your email list.
To get the most responses, send a triggered email campaign. This means your online review email will send automatically any time a customer places an order, like what happens in the example below from Everyday Art.
Online review email example.
Image credit: Fresh Relevance com
Sending an email right after consumers’ purchases, while the positive experience is still fresh in their mind, will get you the most online reviews.
2. “Ask” them in person.
Now, by in person, I don’t mean asking every single person who walks through your doors to leave a…