This Week in Content Marketing: Special Episode – How We Create Content

This Week in Content Marketing: Special Episode – How We Create Content. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. Then, Robert and I share details of our own personal working styles – how we write, manage our days, search for content ideas, create PowerPoint presentations, and much more. We also include some predictions for the last part of the year (including a Snapchat explosion at Cannes), then wrap up with an example of the week from Kawasaki. And though I was also truly impressed by Snapchat’s brand presence at Cannes (including its completely customized Ferris Wheel, shown below), the amount of money being spent by brands at this signature advertising event made me realize just how much farther content marketing has to go before it will be on equal footing with other marketing disciplines. As a young enthusiast, Robert subscribed to Good Times magazine – a monthly publication first produced by Kawasaki in 1983. However, having failed to find any modern presence for the publication, Robert believes that it might be a “good time” for Kawasaki to revive its once-successful brand as a content marketing platform. Image source For a full list of PNR archives, go to the main This Old Marketing page. Cover image by Joseph Kalinowski/Content Marketing Institute How do I subscribe?