Next, choose "All Features." Campaign name Choose a name that's meaningful and useful to you. Choice of networks For now, turn this off so your ads will show only on Google's main search pages, such as Google.com, Google.co.uk, etc. You're not able to adjust that here; this is done later, once your campaign is set up. Daily budget Google has a very specific goal: They want to spend 30.4 times your daily budget each month. Sure, your daily spend will be a bit higher on some days and lower on others, but by month's end, it will even itself out. Delivery method You have two options for how Google spends your daily budget: Standard. With "Accelerated," Google will stop showing your ads early in the day if you've met your budget. Once your campaign is running, you can adjust any of the above options. Start and end dates Typically, you can leave this setting alone.
The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound
When it’s time to choose the best settings for a Google AdWords campaign, go to the “Campaigns” tab in your AdWords Account and click the big blue “+” button. You’ll get a lot of different options thrown at you, but we’ll review the main settings that you need to focus on. And don’t worry — you can adjust or reset most of these settings later.
Campaign type
You have five options for new campaigns:
- Search network
- Display network
- Shopping
- Video
- Universal app
If you’re a first-time user, start with the first option, “Search network.” This is the most straightforward approach and is the area you should be looking to master before branching out into other areas of Google’s networks.
Next, choose “All Features.” (Don’t leave your campaign set to “Standard.”) This will ensure you have full access to every setting and feature later on.
Campaign name
Choose a name that’s meaningful and useful to you.
Choice of networks
For now, turn this off so your ads will show only on Google’s main search pages, such as Google.com, Google.co.uk, etc.
Device
Ads will show on all eligible devices by default. You’re not able to adjust that here; this is done later, once your campaign is set up.
Location
As tempting as it may be to broadcast your ads across the entire world, it’s much easier to start with a single location and expand from there as your clickthrough rates and conversion rates improve. Choose the single country that represents your main target audience. Or, if you’re a local business, choose the town or city that you serve.
Language
The “language” of the users is dictated by the language their browser is set to. Again, don’t try to reach the world with your first campaign; choose the main language(s) of your primary market only. If, for example, your market is the UK, then choose English. If it’s…
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