How Steve Jobs Mislead a Room Full of Tech Media and Changed the World

How Steve Jobs Mislead a Room Full of Tech Media and Changed the World

How Steve Jobs Mislead a Room Full of Tech Media and Changed the World. The public? Yet in January of that year, he planned to demo the iPhone to an audience at the company's Macworld conference that included customers, partners, tech media...and the world. So what did Jobs do? He decided to mislead his audience. According to Shawn Knight, who wrote about this story in Techspot a few years after Jobs' death, the iPhone at the time was "riddled with bugs." The workaround was for Jobs to keep a few iPhones on stage and switch from one to another when memory became low. In the end, after five days of constant practicing, the 90-minute demonstration went off without a hitch and Apple would soon make history. Sure, there was no way that Jobs was fully certain that all the features he promised on the iPhone would actually work in the real world. Because he believed he was doing the right thing.

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How Steve Jobs Mislead a Room Full of Tech Media and Changed the World

Have you ever purposely mislead a customer? The public? The media? Steve Jobs did. And he did it to change the world.

The story goes back to 2007, when Apple was first introducing the iPhone. Jobs knew that he had a product that would have an enormous impact on the way humans use technology — and also have an enormous impact on his company’s future profits.

Unfortunately, Jobs had a big problem: the iPhone didn’t really exist. Yet in January of that year, he planned to demo the iPhone to an audience at the company’s Macworld conference that included customers, partners, tech media…and the world. All he had to show them was a flawed, unfinished model and some big ideas. So what did Jobs do? He decided to mislead his audience.

According to Shawn Knight, who wrote about this story in Techspot a few years after Jobs’ death, the iPhone at the time was “riddled with bugs.” What kind of bugs?

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