6 Steps To Making Content the Power Medium for Marketing. Content strategy has become an important part of business growth. In fact, many smart marketers assign significant weight to how their online content can increase brand recognition and boost website traffic. Here are six things that every content marketer should know: 1. Smartphone users use them for quick searches social media or just for great content while commuting. Using light, responsive themes like Optimizer can make it really easy to optimize websites for mobile devices. Know your audience Content marketing is all about giving the user what he is looking for. He is aware of his problem, of the solution, and the capabilities of every competitive solution already on the market. What led him to begin the search for the solution? It also helps you understand various writing styles and audience needs.
Content strategy has become an important part of business
growth. In fact, many smart marketers assign significant weight to
how their online content can increase brand recognition and boost
website traffic. Here are six things that every content marketer
should know:
1. Build an intuitive site
Today’s internet users have very short attention spans. A
website that has them hovering from corner to corner to finally get
to something they want is a surefire put-off. Clear fonts, a
responsive design and an intuitive interface can leave the customer
coming back for more.
2. Watch the speed
Another important factor is the speed at which your content
loads. In a 2010 study by Gomez that assessed the impact of
delay on websites, more than 75% of people left for a
competitor’s site when they encountered a delay of even a few
seconds. And that’s not to mention that
Google may issue penalties to websites that load slowly.
3. Optimize for mobile
Today, almost everyone uses mobile technology. Smartphone users
use them for quick searches social media or just for great content
while commuting. Using light, responsive themes like Optimizer…
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