Social Media Marketing Risk Management: Storm Preparation – By Anthony Colón. This article will teach how to assess and examine the risks of Social Media Marketing (e.g., safety, security, privacy, and reputation risks), as well as how to best prepare for the storm before it strikes. Consider Yourself Officially Warned The world is not that predictable, and the only thing we can do is prepare for disasters. Consider yourself officially warned here and now. Preparation, as it relates to your social media marketing, begins with a strong risk management plan and foundation. It is a map to get from where you are today to your future goals, taking into account potential road blocks. Four Pillars of Social Media Marketing Risk Management A strong foundation is comprised of the four pillars of Social Media Marketing Risk Management: (Your) Safety, Security, Privacy, and Reputation. You don’t want to wake up some day to realize your social media marketing campaigns had been stood upon pillars of salt and sand that the first wave washed away. Step 1. What is your strategy to limit the downside potential?
This article will teach how to assess and examine the risks of
Social Media Marketing (e.g., safety, security, privacy, and
reputation risks), as well as how to best prepare for the storm
before it strikes.
Consider Yourself Officially Warned
The
world is not that predictable, and the only thing we can do is
prepare for disasters. Consider yourself officially warned here and
now. Preparation, as it relates to your social media marketing,
begins with a strong risk management plan and foundation. It is a
map to get from where you are today to your future goals, taking
into account potential road blocks.
Four Pillars of Social Media Marketing Risk Management
A strong foundation is comprised of the four pillars of Social
Media Marketing Risk Management: (Your) Safety, Security, Privacy,
and Reputation. You wouldn’t try to build a house starting at the
roof, would you? If you don’t have a foundation, the roof isn’t
going to stand.
Mansion Built Upon Sand
All social media marketing
that doesn’t have a solid foundation for its base is like a mansion
built upon the sand. You don’t want to wake up some day to realize
your social media…
COMMENTS