4 content marketing strategies for law firms

4 content marketing strategies for law firms. Content marketing is becoming an increasingly important digital marketing channel within the legal sector. Even though the results aren’t as instantaneous as a paid advertising channel, it can help your firm attract new and highly-relevant visitors to your site. We’ve put together 4 content marketing strategies for law firms so why not try them out? Give your opinion on timely events Whether there’s been a big court case ruling, regardless of whether your firm is involved, take a few minutes out of your day and post a couple of hundred words about the proceedings. Don’t forget to push it out through your social channels, too, utilising all related hashtags! Use bright and engaging images Just because you’re a law firm doesn’t mean you have to use drab and boring imagery. Make sure your USPs are clearly defined on your homepage and all major pages that users land on from search results. Whether you create an eye-catching company video, like this one, or a stand-out ‘about us’ page, make sure you’re spreading the word about your USP! Want to make your content marketing stand out EVEN MORE?

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Content marketing is becoming an increasingly important digital
marketing channel within the legal sector. Even though the results
aren’t as instantaneous as a paid advertising channel, it can help
your firm attract new and highly-relevant visitors to your
site.

We’ve put together 4 content marketing strategies for law firms
so why not try them out?

4 content marketing strategies for law firms
Give your opinion on timely events

Whether there’s been a big court case ruling, regardless of
whether your firm is involved, take a few minutes out of your day
and post a couple of hundred words about the proceedings. Jumping
on the back of relevant and timely news like this can increase your
firm’s exposure in the search engine results. Don’t forget to push
it out through your social channels, too, utilising all related
hashtags!

Use bright and engaging images

Just because you’re a law firm doesn’t mean you have to use drab
and boring imagery. Did you know,

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