7 Content Marketing Strategies for Small Business Growth. No matter what your business platform is, you need content marketing to spread the word and bring more online attention to your brand. According to research from the Content Marketing Institute, 86 percent of highly effective organizations have a solid content marketing strategy. Provide Value Work on providing value for your customers. Overall, when customers see value in your content, they’re much more willing to share it. Follow Top Content Marketing Blogs Coming up with ideas is much easier if you’re getting inspiration from experts. Social ads are perfect made for your content marketing campaign, and they can bring a lot of good publicity to your business. Focus on creating media that’s high quality and shareable. Make Content That’s Shareable Engagement occurs best when your content is relatable enough that consumers post it to their social pages. Consumers often share content because they agree with it, so content that perfectly sums up their opinion on a matter is very attractive.
No matter what your business platform is, you need content marketing to spread the word and bring more online attention to your brand. According to research from the Content Marketing Institute, 86 percent of highly effective organizations have a solid content marketing strategy.
There are many forms of content marketing and different strategies, and it can be tough to figure out what to do. If you’re feeling stuck, start with the following ideas:
1. Provide Value
Work on providing value for your customers. As an expert in your industry, providing value in your content means that customers can use it to solve a common problem. You might also provide value through entertainment, whether comedic or emotional. Overall, when customers see value in your content, they’re much more willing to share it.
2. Follow Top Content Marketing Blogs
Coming up with ideas is much easier if you’re getting inspiration from experts. Subscribe to some of the top content marketing blogs and read the content that they send you daily. Some of the highest rated blogs include Content Marketing Institute, Marketing Profs, Convince and Convert, Neil Patel, and QuickSprout.
3. Use the Right Sharing Platforms
The bulk of your content will be shared on social media. But not all social media is created equal. Choosing the right social media platform depends on things like your style of business and your customer base. For example, B2B businesses tend to find LinkedIn very helpful for content generation, but Twitter and Instagram don’t provide a lot of help.
On the other hand, bloggers and boutique shops…
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