8 Common Social Media Marketing Mistakes & What to Do About Them

8 Common Social Media Marketing Mistakes & What to Do About Them

8 Common Social Media Marketing Mistakes & What to Do About Them. Here are 8 common social media marketing mistakes I see businesses making, and some suggestions to help: Doing More Than You Should Often when a business decides to use social media, they think they need to do every.single.platform. There is no need spending time on a social media platform that you have no audience on. Inconsistent Posting Not having a plan, or posting consistently, is a mistake. Posting too much will lead people to stop following you. Not posting enough will leave people out in the cold because they will not know whatís going on. Thatís up for you to decide for your own business, however, here is my general recommendation: Facebook: 1-2 times/day Twitter: 5-6 times/day Pinterest: 5-6 pins/day Instagram: 1-3 times/day (depending on your business) LinkedIn Company Page: 3-5 times/week Snapchat: TBD based on your business type Having the Wrong Message Your social media posts should not be all broadcasts or worse yet, off-brand. Not Staying Up with the Latest Social media is ever-evolving. Social media for your business can take all of your time, if you do social media right. What other mistakes do you see businesses make on social media?

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8 Common Social Media Marketing Mistakes & What to Do About Them
When being in business, mistakes will happen. When using social media to help market your business, there is a huge opportunity for mistakes to happen. Knowing how to avoid them is key.

The world of social media marketing is gigantic. With numerous platforms to choose from, conflicting advice and strategies floating around, itís not surprising to see so many businesses floundering about not sure if they are doing their marketing right. Thatís where the mistakes happen. Off-brand messages getting posted. Too many, or too few, posts getting published. No analytics being tracked.

If you see yourself there, or if you are trying to avoid being there, help is here. Here are 8 common social media marketing mistakes I see businesses making, and some suggestions to help:

Doing More Than You Should

Often when a business decides to use social media, they think they need to do every.single.platform. If a marketing professional tells you that Ė fire them. You need to find where your audience is and focus on that. If that turns out to be Facebook and Instagram, then focus on those two platforms only. If itís just Instagram, do only that. There is no need spending time on a social media platform that you have no audience on.

According to the latest data from Pew Research Center in November 2016, here is the demographic breakdown of the major social media platforms:

facebook
instagram
twitter
linkedin
pinterest

Not Tracking Your Results

If you are not looking at your analytics on a regular basis, youíll have no way of knowing if you social media efforts are working. Every platform, save Snapchat, has their own analytics component. Most social media management…

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