5 Important Content Marketing Lessons

5 Important Content Marketing Lessons

As you implement your 2017 strategy, here are a few things that should shape your content marketing strategy. Listen to what your audience wants We’re constantly talking about knowing who your audience is when it comes to building your brand, and that rings true for content marketing as well. Constantly monitor the engagement levels with your content to see what works the best and what can be cut out of your strategy. And make your content easy to read by breaking it up with headers and lists. Write one blog per week instead of three, or post three times per day on Twitter instead of ten. Tell a story Your content marketing strategy is your opportunity to build a consistent narrative surrounding your brand – showcase your brand personality and have a little fun with it! Populate your content strategy by re-sharing some of your most engaging content. One last thing to remember about sharing is that your readers will want to share your content as well. Make it easy for them to do so and thank them when they do share it. Content marketing doesn’t have to be a daunting marketing approach, but it does take some work to get it done right.

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Content marketing… Have you mastered it yet? Because the way we reach audiences is constantly changing, chances are we can all learn a thing or two about content marketing. It’s also easy to fall into bad habits. At its basic core, content marketing is a strategic approach to marketing where you engage with your audience using content that is relevant and informative. It is a way for brands to fully develop their story and to build trust with their target audience.

As you implement your 2017 strategy, here are a few things that should shape your content marketing strategy.

Listen to what your audience wants

We’re constantly talking about knowing who your audience is when it comes to building your brand, and that rings true for content marketing as well. Constantly monitor the engagement levels with your content to see what works the best and what can be cut out of your strategy.

Be conversational with your audience so it feels like there is a human behind your brand. And make your content easy to read by breaking it up with headers and lists. Shape your content by how your audience would prefer to consume it. Once you can figure out the right mix, you will be well on your way to success.

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Quality over quantity

One of the most difficult factors in content marketing is the struggle to create engaging content regularly. In fact, 60% of marketers feel that this is an issue. You want to make sure that you aren’t burning out on content – your audience will be able to tell. If you…

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