Does Content Actually Bring in Customers?. Content marketing, when done right, develops relationships of trust that result in new business. By providing content that is trustworthy, relevant, and interesting, you can directly influence your bottom line. The number one goal for content should be to develop trust with your readers. I interview experts in many different fields and provide health and wellness information for my readers. I started receiving emails from readers who appreciated the column or even disagreed with it. Relevant. Your content might be trustworthy, but it’s not going to do you any good unless it’s relevant to the customer base you’re trying to reach. His business focuses on developing relevant content to attract customers and build brands. Capture them by providing a trustworthy platform that delivers relevant information about interesting topics.
Got Milk?
Just do it.
Melts in your mouth, not in your hand.
You’ve heard them before. The taglines of the Milk Processor Education Program and of Nike and M&Ms have penetrated American vernacular, influenced culture and shot product sales through the roof. Such is the power of content.
Relationships.
Content marketing, when done right, develops relationships of trust that result in new business. “Today’s content marketing is not about distracting the customer,” said Michael Stelzner of Social Media Examiner. “It’s to attract them with useful content. People then grow relationships with you because they see you as the trusted source for that particular content. This can then lead to sales.”
Some companies — especially legacy enterprises in industries that are slow to change — question the value of content marketing. When I work with clients, I hear everything from “Our company relies strictly on referral partners,” to “Nobody reads anymore.” Yet most of the time, companies believe conceptually in content marketing, but they just don’t know how to implement it correctly.
By providing content that is trustworthy, relevant, and interesting, you can directly influence your bottom line.
Trustworthy.
The number one goal for content should be to develop trust with your readers. Do this, and you’ll have customers banging down your doors. I write a senior health and wellness column for the Orange County Register. It’s read especially by the 18,000 residents of Laguna Woods, one of the largest active adult communities in the US. As a writer, I am essentially a health content curator. I interview experts in many different fields and provide health and wellness information for my readers.
I’ve been writing the column for about two years. At first, I didn’t…
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