If you want your content marketing team to run like a well-oiled machine, there’s one factor that matters more than anything else — and it’s often unspoken. It also contributes to your professional satisfaction. Can you guess what it is? It’s not strong communication. Although that’s clearly important too. When you and your colleagues trust each other, you rarely have to ask: “How much have you thought about that decision?” You know that they have actively thought through any decision that may be risky — whether it’s a decision about their own content or a piece of content they’ve edited. It’s about judgment calls to avoid publishing haphazard ideas in a draft. Your decision shouldn’t have been risky because you inadvertently appeared clueless and put your digital foot in your mouth. But if you’ve carefully thought about your actions beforehand, you can have peace of mind after you publish. Tomorrow, I’m going to talk about how to make yourself indispensable to a creative team by learning how to make smart judgment calls when working on content projects.
If you want your content marketing team to run like a well-oiled machine, there’s one factor that matters more than anything else — and it’s often unspoken.
It also contributes to your professional satisfaction.
Can you guess what it is?
It’s not strong communication. Although that’s clearly important too.
It’s trust.
How much have you thought about that decision?
When you and your colleagues trust each other, you rarely have to ask: “How much have you thought about that decision?”
You know that they have actively thought through any decision that may be risky — whether it’s a decision about their own content or a piece of content they’ve edited.
There’s so much more to publishing writing than just fact-checking, grammar, spelling, and punctuation.
Editing isn’t about perfection in those areas,…
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