UK Marketers Who are Committed to Content Marketing See Different Results

UK Marketers Who are Committed to Content Marketing See Different Results. That’s just one of the findings in the new content marketing research released today, Content Marketing in the UK 2017: Benchmarks, Budgets, and Trends by Content Marketing Institute (CMI). The report is sponsored by Tomorrow People. 61% of UK marketers say their organizations are extremely or very committed to content marketing. What you choose to focus on during those hours can set you up for content marketing success. This is true for all marketers.” More Key Highlights from the overall sample: 60% of UK marketers are much more or somewhat more successful with content marketing than they were one year ago 53% plan to increase their content marketing spending over the next 12 months 82% will focus on lead generation as a content marketing goal over the next 12 months 65% can demonstrate, with metrics, how content marketing has increased their number of leads For research charts, a video, quotes and more, check out this Dropbox. To view all CMI research and to subscribe to our emails visit: contentmarketinginstitutecom/research About Content Marketing Institute: Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. Watch this video to learn more about CMI, a UBM company.