A Guide to Local Content Marketing for Small Businesses

A significant portion of Google searches relate to a specific location. People search for things like “pizza New York City” or “spa Daytona Beach” millions of times per day. Since being local ties your company to a specific market, you’ll often see a smaller selection of topics and options. The more your website demonstrates local personalization combined with beautiful design, the more likely you’ll get your ratings where they need to be. The Steps to Crafting Unique, Local Content Marketing for Small Businesses Tailoring your subject matter doesn’t have to be difficult. If you stay local, then you’re already narrowing the scope of your content and making it easier to find your audience. Another great way to find useful content types is to look at successful businesses. Just because you’re targeting a smaller audience doesn’t mean you can’t take advantage of broad content strategies. One simple way to accomplish this is by crafting unique headlines. If you’re really running low on ideas, check out past infographics from the town in question.

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Close to Home: A Guide to Local Content Marketing for Small Businesses

A significant portion of Google searches relate
to a specific location
. People search for things like “pizza
New York City” or “spa Daytona Beach” millions of times per day.
That’s because location is just as important for your website as it
is for real estate. Tagging your content with relevant local
information can draw in a sea of new visitors and keep your page
relevant longer.

The Unique Situation of Being Local

Building an online presence for a local company can be a bit
challenging. The strategies are different for content creation.
Since being local ties your company to a specific market, you’ll
often see a smaller selection of topics and options.

A website’s bounce rate is a measure of how many people viewed
only one page without clicking another link. Some companies will
naturally have higher bounce rates, like news stations. Others
struggle to keep them as low as possible. The more your website
demonstrates local personalization combined with beautiful design,
the more likely you’ll get your ratings where they need to be.

The Steps to Crafting Unique, Local Content Marketing for Small
Businesses

Tailoring your subject matter doesn’t have to be difficult. In
fact, if you do some research ahead of time, you might find the
entire process easier than you anticipated.

1. Identify the local audience. If you stay
local, then you’re already narrowing the scope of your content and
making it easier to find your audience. However, you should
fine-tune it for consistency and relatability. Think about crafting
buyer personas. These simple profiles offer imaginary…

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