Webinar: How to Get Executive Buy-In for Content Marketing

Webinar: How to Get Executive Buy-In for Content Marketing. Seventy percent of marketers plan on creating more content in 2017 than 2016. Yet roughly two-thirds of them do so without any documented strategy, and over half don’t know what a successful content marketing program looks like. This is insane. How can we expect to get the budget and resources we need if we don’t actually have a strategy for success? In this webinar, HubSpot corporate marketing manager Sam Balter and I outline the three keys that will help you show the benefits of content to your bosses. Specifically, you’ll learn how to: Build a culture of content that can support a brand’s storytelling efforts across the enterprise Map content measurements to business objectives Demonstrate continuous improvement with a content plan To download this free webinar, please fill out the form at the top of the page. Image by Dane Mark / Getty

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Seventy percent of marketers plan on
creating more content
in 2017 than 2016. Yet roughly two-thirds
of them do so without any documented strategy, and over half don’t
know what a successful content marketing program looks like.

This is insane.

How can we expect to get the budget and resources we need if we
don’t actually have…

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