Introducing Priceonomics Content Marketing Templates

The templates are do-it-yourself guides to writing data-driven content marketing. A key part of our approach of making content marketing a science is to use templates to guide the process. The Priceonomics Data Studio is our agency that helps companies turn their data into interesting content that people want to read. As we’ve worked with more companies, we’ve trained more writers and data analysts to help produce the work. It turns out that there are only seven different data-driven Priceonomics content marketing articles. So we created templates. For B2B companies, this is the dominant template for content marketing. Market share rankings and “horse race” data. There is something particularly satisfying about definitive rankings of what is the most and least popular thing in a category people care about. In the meantime, if you want a preview of our new content marketing platform for companies, send us a message and we’ll set up a time to talk.

5 Content Marketing Ideas for May 2019
The Key to Content Marketing Success: Don’t Give Up Too Soon!
Contagious Content Marketing: How to Give Your Content Viral Potential
How can you reduce variability in a creative
process?

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A year ago, we published The
Content Marketing Handbook
, our first foray into helping
companies make better content by using data.

The premise of the Handbook was that companies interested in
content marketing should:

Write about information

Make it great

Have a plan for distribution

For the past year, our agency, the Priceonomics
Data Studio
, has worked with companies to turn their data into
content that spreads. We’ve helped small startups and Fortune 500
companies, fashion sites and enterprise software firms. Content
we’ve created together has hit the front page of Reddit and been
referenced by the The New York Times. All organically,
just by presenting information in the right way.

We’ve learned a lot about what works and what doesn’t.

We’ve also spent a lot of time thinking about how to make
content marketing into a reproducible process. How can companies
produce content on schedule that garners press mentions or customer
leads? And how can companies do this on their own, without our
help?

Today we’re introducing The Priceonomics Content Marketing
Templates. The templates are do-it-yourself guides to writing
data-driven content marketing. Each one is based on successful
examples of content marketing we’ve done for our clients.

Templates are one feature of something new we’re rolling out
this month. It’s called the Priceonomics Content Science Platform.
If you’d like an early demo of the platform, send us a message and we’ll
set up a time to talk.

Our Content Science Platform aims to let any company make great
content marketing without hiring specialists (like us) or needing
to spend $10K per month on a PR agency to spread the content. It
lets you create and spread articles like you see on Priceonomics on
your own—articles that people want to share and journalists want to
write about.

A key part of our approach of making content marketing a science
is to use templates to guide the process. In this post, we’ll walk
you through how we came up with the templates, share a basic
overview of our seven templates, and let you know how you can work
with us to get a preview of the platform.

So, how did we get here?

Geniuses Not Wanted?

The Priceonomics
Data Studio
is our agency that helps companies turn their data
into interesting content that people want to read. As we’ve worked
with more companies, we’ve trained more writers and data analysts
to help produce the work.

Over the course of the year, we’ve noticed three problems in our
process:

  1. Variable Output: When working with new
    writers, their output can be inconsistent until they learn the
    “Priceonomics way” of writing and analysis. Put less charitably,
    sometime the first draft was not very good, because they didn’t
    receive proper guidance on our expectations. Editing their articles
    and giving feedback was a long, arduous process.

  2. Crazy Ideas: There are an infinite number of
    ways to write about a given data set. We needed a method to guide
    customers to successful approaches. Sometimes our Data Studio
    customers come up with ideas for articles that are unlikely to
    succeed. Sometimes we come up with ideas that are unlikely to
    succeed too. How do we stay focused on what works instead of going
    down the path of “wouldn’t it be cool if…”

  3. Creative “breakthrough”: Initially, we’d meet
    a Data Studio customer and then brainstorm ideas until a
    “brilliant” idea came our way and then we’d get to work. How can we
    be…

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