Why Marketers Should Spend More Time Spying on Their Competition

Why Marketers Should Spend More Time Spying on Their Competition

Author: Aj Agrawal / Source: Entrepreneur Sometimes, marketers can get a little squeamish about spying on their competitors and think it'

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Why Marketers Should Spend More Time Spying on Their Competition

Sometimes, marketers can get a little squeamish about spying on their competitors and think it’s best to focus just on their own brand. However, to succeed in the hyper-competitive business landscape, you need to know what you’re up against.

Luckily, it’s pretty easy these days to keep an eye on what your competitors are up to in their marketing pushes. If one of these brands, for example, is marketing online, it’s often simple to find and examine its strategies: All you need to do is figure out how to do what that competitor is doing, better.

Not convinced? Here are a few more reasons why checking out the competition can benefit your business.

Trim your PR media list.

Interestingly, finding potential media outlets for a press list isn’t that time-consuming a task. Instead, the problem is the many options, making it difficult to figure out which outlets actually want to write about your company.

In this context, if you track a competitor’s PR coverage, you’ll see which journalists are reporting on your industry and who will likely write about you. This way, you can cut unresponsive media outlets from your list without going through the effort of trying to contact them.

A good strategy here is to set up an alert for your competitors to get notifications whenever a journalist mentions them. You can find all of the articles about your niche first, then identify the writers.

Improve your landing pages.

Another reason to spy on your competitors, especially in AdWords, is to understand their landing-page strategies to increase conversions. Landing pages are extremely important, as they can affect conversion rates. Strong landing pages can double a conversion rate, while weak ones can turn off potential customers.

Taking a peek at what other businesses in your industry are doing with those pages can also help you pick up new strategies. For instance, some companies use…

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