Get to know a #CMWorld 2016 attendee: Meet Kyle Akerman

Get to know a #CMWorld 2016 attendee: Meet Kyle Akerman. I first met Kyle on a #CMWorld Twitter chat back in 2013, but he actually has one more CMWorld to his name than I do. You can find Kyle online via LinkedIn or Twitter. How many years does this make for you? I came again this year because it’s great to see old marketing friends and make new ones! And I had to keep my consecutive streak going How did your career lead you to content marketing? As I tried to learn everything I could about digital marketing it seemed that content marketing was the one area that had lasting power. What is one orange item in your life you can’t live without? We’re so glad you invest the time to join us each year, and hope you return home with great insights and new ideas for your company and your clients. Stay tuned to the Content Marketing World blog each Monday to meet even more of our attendees.

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Spoiler alert: There’s a group of Chicago content marketers who roadtrip east each September to attend Content Marketing World, and this week’s interview features one member of that group. They epitomize our community – because we’re certain their 6-hour drive (in good weather) includes not only a chat on the latest Google Analytics trends with some creative conversations thrown in, but also lots of laughs and great conversation. That sounds a lot like a typical day at CMWorld, doesn’t it?

I first met Kyle on a #CMWorld Twitter chat back in 2013, but he actually has one more CMWorld to his name than I do. He’s been a great resource when Michele Linn and I dug more into Google Analytics and reporting, and is a critical part of our CMWorld community.

You can find Kyle online via LinkedIn or Twitter. If you don’t know Kyle, you’re in for a treat. Read on:

Name: Kyle Akerman
Title: Web Analyst and Digital Strategist
Company: Winbound

What brought you to CMWorld 2016? How many years does this make for you?

I first came to CMWorld the year it was in Columbus and have been every year since. So 2016 was my 5th time. Andy Crestodina, Amanda Gant and I make it an annual road trip from Chicago.

I came again this year because it’s great to see old marketing friends and make new ones! And I had to keep my consecutive streak going

How did your career lead you to content marketing?

I worked as an electrical engineer for years (Hello Moto!) before switching careers to marketing. As I tried…

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