How many of the 366+ blog posts published in 2016 by CMI did you read? You’ll find they all have one thing in common: The authors dropped a bunch of knowledge bombs on us that we can use right away in our day-to-day marketing. Given that you’re probably crunched for time, I ordered these based on least time to read to most time. How to Uncover Critical Content Marketing Insights Using Google Analytics Jodi Harris What you’ll learn: How to apply analytics data to make better content marketing decisions as shared by Orbit Media co-founder Andy Crestodina, plus the four types of analytic reports you should be using Time to read: 4 minutes Joe Pulizzi What you’ll learn: Why you should ask whether the content for your customers differs from anything else out there Time to read: 5 minutes 5. What Is the Difference Between Content and Content Marketing? 60+ LinkedIn Profile Tips for Marketers Lisa Dougherty What you’ll learn: A step-by-step process to make your online personal branding profile (LinkedIn) more relevant and effective Time to read: 15 minutes And we couldn’t end the year without sharing the most popular December post that’s on its way to becoming one of the most popular of the year. BONUS: 50 Best Social Media Tools From 50 Most Influential Marketers Online Aaron Orendorff What you’ll learn: What 50 marketers say is their all-time, desert-island, can’t-live-without favorite social media tool Time to read: 15 minutes plus infographic (though one commenter said she had been reading it for three days) Thank you to all our contributors who share their smarts with us throughout the year. We wouldn’t be where we are today if not for you. Don’t miss out on the 365 blog posts from CMI in 2017. And, guess what, it's never too late to get started."
How many of the 366+ blog posts published in 2016 by CMI did you read? While I read all of them (it’s my job), I’m guessing few others did. I get that – we’re bombarded with content every day.
This list runs down the 10 most popular posts in 2016. We used BuzzSumo and Google Analytics to look at several factors (social shares, email conversions, unique linking domains) and added in a dose of editorial discretion. You’ll find they all have one thing in common: The authors dropped a bunch of knowledge bombs on us that we can use right away in our day-to-day marketing.
Given that you’re probably crunched for time, I ordered these based on least time to read to most time. I hope you find them as useful as I did.
1. 4 Tools to Create Interactive Content in Minutes
Yoav Vilner
What you’ll learn: How to create experiential content for your audience that captures their attention from the get-go and can challenge them to think and respond
Time to read: 3 minutes
2. Your Guide to Creating and Sharing Content in 2016 [Infographic]
Matt Banner
What you’ll learn: Five strategies to create content people want to share plus “cheat sheet” tips for each social media platform, ranging from image sizes to posting times, and shortcuts and sharing tricks
Time to read: 3 minutes for text, add more for the great infographic
3. How to Uncover Critical Content Marketing Insights Using Google Analytics
Jodi Harris
What you’ll learn: How to apply analytics data to make better content marketing decisions as shared by Orbit Media co-founder Andy Crestodina, plus the four types of analytic reports you should be using
Time to read: 4 minutes
Joe Pulizzi
What you’ll learn: Why you should ask whether the…
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