Author: Jay Acunzo / Source: Marketing Insider Group Appearing before Congress, famed astrophysicist and science communicator Neil deGras
Appearing before Congress, famed astrophysicist and science communicator Neil deGrasse Tyson opened with a quote:
“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” — Antoine de Saint-Exupery, French aviator
The plea was simple, yet powerful: If you want to motivate people towards a cause, you have to make them yearn for something greater than what they’re doing.
If they’re learning science, inspire them to think about the awe-inspiring bigness of space or incomprehensible smallness of all matter.
If they’re learning to write, introduce them to their heroes and how those people make them feel.
And if they’re marketing a brand, selling a product, or hiring a team, focus them not on the tactics or the quarterly goals, but on the change they’ll…