When you think about optimizing your content for search engines, what comes to mind? Building inbound links? Incorporating the optimal keywords? Developing authority on topics? What about compressing your images’ file size? Uncompressed Image (236 KB) Compressed Image (48 KB) As you can see, the uncompressed image’s file size is almost four times bigger than the compressed image. Yet, the compressed image still has the same perceived quality as the uncompressed image, and it will load much faster. Read on to learn how. How to Compress a File 2. Choose your image.
When you think about optimizing your content for search engines, what comes to mind? Building inbound links? Incorporating the optimal keywords? Developing authority on topics?
What about compressing your images’ file size?
According to Braden Becker, HubSpot’s Historical Optimization Lead, your images’ file size directly affects your website’s page load speed, which is one of the ten most important Google ranking factors.
“The bigger an image’s file size, the longer it takes your web browser to load that image, which increases your website’s loading time as a whole. And the longer your website’s loading time, the more likely Google will penalize you,” he says.
Compression blends similarly colored pixels into single pixels to reduce the image’s resolution, and in turn, file size. But since the…
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