2016: The Year Everything Changed In Social Media Marketing

2016: The Year Everything Changed In Social Media Marketing. New data from comScore shows that digital media time spent on mobile devices is now a whopping 68%. Desktop computers account for only one third of digital time spent. Ask yourself: What does your law firm website look like on a cell phone? Unlimited access to InsideCounsel, Corporate Counsel, Consulting Magazine and Legaltech News Online 5 Free articles from across the ALM network every 30 days InsideCounsel digital newsletters, plus your choice of over 70 newsletters Exclusive discounts on ALM events and publications Engagement Facebook is not for sending traffic to your website. The idea is to engage people who are already there on Facebook, by liking their posts, sharing them, too, and responding to their comments. Your own posts should be designed to get people to know, like and trust you. This is accomplished by posting videos of attorneys volunteering at a community event, by posting photos of your staff appreciation event, and by posting stories that humanize your law firm. This is akin to a salesman at a cocktail party who pitches everyone he meets to buy insurance. Also, avoid posting your firm’s list of jury verdicts, because it makes potential clients think that they’ll just be a statistic at your firm.

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Three megatrends culminated in online business development in 2016, requiring attorneys to change their digital marketing tactics and to re-focus on what produces results.

  1. Your next client will most likely visit you using a smartphone, not a desktop computer. New data from comScore shows that digital media time spent on mobile devices is now a whopping 68%. Desktop computers account for only one third of digital time spent. Ask yourself: What does your law firm website look like on a cell phone?

    • Unlimited access to InsideCounsel, Corporate Counsel, Consulting Magazine and Legaltech News Online
    • 5 Free articles from across the ALM network every 30 days
    • InsideCounsel digital newsletters,…

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