4 ways outsourcing content marketing will actually benefit your startup. Creating high quality content requires a balance across creativity, technical capability and research. Now, the problem is this: good talent can be expensive — and even if you want to produce content yourself, time becomes your biggest issue. This is why you need to outsource your content marketing to a team or person who can truly focus on the activity. All of these are the tasks that — when executed by professionals — will cut you a lot of work hours and result in a far more compelling content. You can scale your budget and expected result Building an internal content team is not easy. In the startup world, hiring an in-house content team with limited budget might only afford you junior content marketers and writers. But outsourcing content marketing to a trustworthy agency means it is much easier to scale your budget to your expectations. But with outsourced content marketing, the only factor left is your budget. Therefore, outsourcing content strategy eliminates all these factors.
Today, with two out of three adults using social media to keep up with news, every business should embrace content marketing as its best friend.
Content marketing is not only about generating creative and potentially viral content. It can be the leading factor that nudges your prospective customers toward buying your products. You can then convert them into loyal customers.
Giving free and resourceful content to your audience is a chance to engage and educate them about your products and services, so that they trust you enough to do business with you.
In this digital era, there is a sea of content out there, however. Thus, to stand apart, yours has to be recognisable, which means it should have a distinctive voice. You need to offer solutions and answers to big questions your audience and potential market may be asking.
Those are the keys to high-quality content.
Why outsource?
It is no secret that consistently creating high quality content can be a challenge, especially if your business is short on resources. Firstly, this requires time. High quality content involves extended market research, so you can dig deeper and grasp the essence of ‘solutions’ and ‘answers’ your market is looking for.
Second, this requires exceptional talent. Creating high quality content requires a balance across creativity, technical capability and research.
Now, the problem is this: good talent can be expensive — and even if you want to produce content yourself, time becomes your biggest issue.
So here’s a solution for you: Outsource your content marketing. This is how you go from ‘doing it all’ to ‘doing what you do best’. Here are four major benefits of outsourcing your content marketing:
Become more efficient in doing things that you do best
Even if you are good at business development, digital marketing, or even running a company, developing content may not be your forte. You may argue that you love writing, but honestly, it might not your expertise (apart from the fact that content marketing is more than just ‘writing’).
Based on Hubspot’s State of Inbound 2015 Report, even professional marketers in Asia-Pacific region spends two to four hours for a single blog post.
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