Content marketing and monetisation lessons from Yoga Guru Baba Ramdev. Content marketing takes time We have seen the growth of Patanjali products in recent years, but it took Baba Ramdev more than 15 years to build the brand and trust of the audience. Content is scalable Start small with content marketing experiments and scale with time. They prepared CDs and DVDs of yoga courses and distributed to audience during their yoga discourses. Baba Ramdev was able to reach out to the his “target audience”. Baba Ramdev was able to build the trust and delivered the value as per the expectations of his audience. Testing MVP with audience Patanjali products could not be successful without having a strong audience in early days. They started adding FMCG products and became the most trusted consumer brand in India. It took almost 20 years to reach a 3,000-crore company. If yes, then start investing your time in content marketing.
Everyone is surprised to see how brand Patanjali is giving a tough competition to other FMCG companies in India. It may look like an overnight success, but it’s not.
Why Patanjali brand is so successful? Is it because of its swadeshi brand or organic products? Evenbrands like Dabur and Himalayas were around for so many years selling Ayurvedic and Indian products. But, what is so special about Patanjali brand?
When I was looking at this company from the content marketing perspective,I observed an interesting connection with the brand’s success and content marketing.
I see yoga education as a form of content. Baba Ramdev started teaching yoga to a small group in 1995. Gradually, a small yoga group becamethe nightmare for FMCG companies in India.
Here is what I learnt about content marketing from the yoga guru Ramdev.
#1. Understand the needs of your user
Baba Ramdev understood the needs and issues of his audience by working personally with them.
Yoga is not a new concept, at least in India. Indians have been practising yoga from ancient times. What makes Baba Ramdev apart is the core understanding of audience and helping them with the right kind of yoga practices.
You can find a unique and easy way of using ancient yoga for curing ailments through the discourses and CDs of Baba Ramdev.
If you want to master content, then work closely with your users and create something valuable for their well-being.
If you are still thinking about running a startup on low budget, then it’s the best time for you to understand your customers. Read my lessons to prepare yourself for startup before quitting your job.
It will work, regardless of the industry.
#2. Content marketing takes time
We have seen the growth of Patanjali products in recent years, but it took Baba Ramdev more than 15 years to build the brand and trust of the audience.
Baba Ramdev have a cult like followership and it takes enormous amount of efforts and time to build the audience.
For first 10 years, they never thought of launching the products. They were just delivering a great content to help as many people as possible.
You have to be persistent and patient when building your audience through content marketing. You may hit a jackpot of virality in few days, like our viral video on Facebook, but it again takes time to repeat the viral campaigns on the regular basis.
#3. Content is scalable
Start…
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