This Is Why You Should Care About Latest K-Pop Sensation Blackpink

This Is Why You Should Care About Latest K-Pop Sensation Blackpink

This past week, the quartet’s music video debut “Kill This Love” made the biggest introductory splash in YouTube history. Let’s check it out and see how brands can harness the power of this global phenomenon! K-Pop Group Blackpink Makes YouTube History with “Kill This Love” Here’s how Blackpink’s “Kill This Love” is performing just a week after its release on April 4: The video clocked 158M views in its first 7 days. “Kill This Love” was the fastest music video ever to hit 100M views, reaching that benchmark in less than three days. Blackpink’s music video also beat out Grande’s video with a 3-day engagement rate of 3.8x, slightly higher than the 3.7x of “Thank U, Next.” This is 2.8x higher than the average engagement rate on YouTube. The views don’t just come from Korea. The top countries that watch Blackpink on YouTube and Facebook include the United States (14.7% of the band’s weighted audience share), Thailand (11.6%), Indonesia (7.3%), and Brazil (7.3%). In general, music videos featuring famous Korean singers and musicians are some of the most-watched content on YouTube, garnering 4.3 billion views during Q2 2018 alone! For the K-pop genre, it was only uphill from there with the YouTube debuts of other high-performing groups like YG Entertainment’s Blackpink, SM Entertainment’s boy band EXO, and Big Hit Entertainment’s BTS, the first K-pop group to break into the mainstream western market. The all-female group’s North American tour starts in Los Angeles later this month and is performing on James Corden’s April 18 Late Late Show on CBS.

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If you’re a media company, broadcaster, or lifestyle and entertainment brand and you’re not covering the latest K-pop sensation Blackpink yet, it’s time to step up your game.

In February, we discussed how K-pop (i.e. Korean pop) is a global phenomenon with momentum worth harnessing and that trend has continued into spring. K-pop-themed videos are consistently drawing high viewers and engagements across social-video platforms:

Latest K-pop music compared to popular Latin and American artists
The latest K-pop groups Blackpink and BTS are easily competing with popular Latin and American artists in terms of 3-day views and engagement. Data exclusive to Tubular.

And, of late, Blackpink is YouTube’s secret sauce. This past week, the quartet’s music video debut “Kill This Love” made the biggest introductory splash in YouTube history. Let’s check it out and see how brands can harness the power of this global phenomenon!

K-Pop Group Blackpink Makes YouTube History with “Kill This Love”

Here’s how Blackpink’s “Kill This Love” is performing just a week after its release on April 4:

  • The video clocked 158M views in its first 7 days.
  • In its first 24 hours on YouTube, “Kill This Love” hit 56.7M views, breaking the record for the most views in this short period in YouTube history.
  • “Kill This Love” was the fastest music video ever to hit 100M views, reaching that benchmark in less than three days. It narrowly beat out Ariana Grande’s “Thank U, Next,” which garnered 55.4 million views in its…

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