Author: Ginny Marvin / Source: Marketing Land Google has quietly paused its TrueView discovery ads that show up in mobile search results
Google has quietly paused its TrueView discovery ads that show up in mobile search results or as a “related video” on video watch pages on the service. The stoppage comes as YouTube works to implement additional brand safety measures promised in March after major advertisers in the UK and US pulled campaigns due to reports by The Times of ads appearing on extremist and objectionable content.
Rebecca Lynch of Publicis Health Media told Marketing Land that the agency learned of the move after inquiring earlier this week. A Google representative explained that pausing the discovery ads will help speed along infrastructure changes needed to implement new brand safety measures that will apply to all YouTube ad formats. The ads are expected to be offline until the end of Q2 2017. Marketing Land has reached out to Google for comment and will update here if and when we get a response. Discovery ad targeting is based on demographics and interests, which take into account search history and other factors.
This change only affects the discovery ads that appear in the search results on…
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