A: You can, of course, stay with running text or display ad formats. And not all advertisers will have the budget to create video assets and run video ad campaigns. Q: Does YouTube have its own advertising network? The search network (text ads, call only ads and shopping ads on Google.com) 2. YouTube (video ads) (technically part of the search network). You’re charged only when viewers choose to view your ad by clicking the thumbnail. They can appear on YouTube watch pages, on videos on partner sites and apps in the Display Network. With CPV bidding, you pay when a view watches 30 seconds of your video or interacts with your video. Videos added to responsive display ads Recently, Google launched responsive video ads for the GDN network. Q: If I want to run video ads on Google properties (but not necessarily YouTube), do I still need to have my assets in YouTube?
What do you think about this?
If you’ve ever watched videos on YouTube, you’ve most likely seen a video ad.
But for many advertisers, even seasoned ones, video ads can seem like a foreign country.
Therefore, when businesses ask us about video advertising — or if we suggest it to them — they often have lots of questions.
I will use this post to answer some of them.
Q: Why should I advertise with videos? Can’t I just stick with text and display ads?
A: You can, of course, stay with running text or display ad formats.
Indeed, video ads aren’t a good fit for all businesses. And not all advertisers will have the budget to create video assets and run video ad campaigns.
However, for many businesses, video ads is a great choice.
For example, videos are especially good at showcasing new products. If a picture is worth a thousand words, then a video is worth a million. Videos are also lauded for their ability to grab and hold attention.
Videos are also popular among younger generations. So if your product is geared towards millennials, for example, video advertising might be a good fit.
One of the knocks against video advertising is the expense of creating videos in the first place. But if you already have existing video assets, then this argument doesn’t hold.
There’s also no disputing the audience size for YouTube. Over 1.9 Billion logged-in users visit YouTube each month. It’s ranked the second largest search engine after Google. It’s simply too big to ignore!
Q: Does YouTube have its own advertising network?
A: Not technically.
YouTube ads are managed through your Google Ads account. (YouTube is a Google Ads property, purchased in 2006.)
YouTube is technically considered a partner of the Search Network. But in practice, it operates like a “video only” equivalent of Google.com (after all, it has its own search engine).
Therefore, it’s easier to think of Google Ads as having three networks (even though that’s not technically correct):
1. The search network (text ads, call only ads and shopping ads on Google.com)
2. The display network (display ads)
3. YouTube (video ads) (technically part of the search network).
Q: What kinds of video ad formats are available?
A: These days, you have many video ad formats to choose from. Here are some of them:
1. Discovery video ads
These ads show up in YouTube search results pages or alongside related YouTube videos. The can…