9 Standout Stories Our Clients Created in 2016. Two entrepreneurs meet at a cafe to discuss music and books in six languages. This year, we worked with brands that reached new levels of sophistication by hiring journalists, building video newsrooms, and telling ambitious stories on a global scale. Barilla responded with a health-focused campaign that demonstrated the ways gluten products, like pasta, could be part of a well-balanced diet. The project, “Passion for Pasta,” is best represented by this infographic that offers a template for developing nutritious pasta dishes. Millions of people catching Pokémon. In the article, Morgan Stanley cites original research to report on the way each candidate’s minimum wage, immigration, health care, and trade initiatives could impact consumer spending and the economy at large. In the last four years, Coca-Cola’s blog, Journey, has grown from a small newsroom in its Atlanta headquarters to a global operation active in over 25 countries. contently clients In 2015, JPMorgan Chase showcased its storytelling abilities with the “From the Ground Up” series on community developments in Brownsville, Brooklyn. Video, a big 2016 initiative for JPMorgan Chase, was the perfect platform for people who don’t normally get to have their voices heard.
Two entrepreneurs meet at a cafe to discuss music and books in six languages. A young mother examines the sonogram of her son, relieved she will give birth to a healthy child. Doctors examine patient data to understand how prescription patterns play a role in the heroin epidemic.
While these subjects sound like Netflix documentary recommendations, they are, in fact, the focus of some of our top stories from Contently clients in 2016. This year, we worked with brands that reached new levels of sophistication by hiring journalists, building video newsrooms, and telling ambitious stories on a global scale. Here’s some of their best work.
ENI, an Italian energy company, set the bar high with this short documentary that profiled five humanitarian projects in Mozambique. The 14-minute video takes a tour through the country’s northernmost towns, highlighting the experience of five villagers who have access to ENI’s health, education, employment, and energy services. Thoughtful interviews and beautiful cinematography give it a high-quality sheen that wouldn’t feel out of place on National Geographic.
In “Nine Language Boy Meets Six Language Girl,” two polyglots eat croissants while they discuss the essence of tango and exchange a Bengali book. As the philosophical conversation progresses, Babbel reveals how learning languages can open professional doors and provide a new lens for looking at the world. Even if I hadn’t written a story on Babbel’s content strategy, I still would’ve watched this clip on repeat.
In the last few years, gluten has been under attack. Once hipsters adopted plant-based alternatives into their daily regimen, pasta companies everywhere had to adapt. Barilla responded with a health-focused campaign that demonstrated the ways gluten products, like pasta, could be part of a well-balanced diet. The project, “Passion for Pasta,” is best represented by this infographic that offers a template for developing nutritious pasta dishes. (Italian restaurants everywhere rejoiced, we think.)
In 2016, the ’90s had a revival of sorts: A Clinton running for president. Tarzan in theaters. Millions of people catching Pokémon. To capitalize on this neon-colored nostalgia, Shutterstock, a stock photography and videography company, developed a three-part video series that parodied classic commercials from three decades ago. Shutterstock invented the products in the commercials, but all of the footage and editing features were part…
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