Why You Might Not Have Enough Time for Content Marketing

Why You Might Not Have Enough Time for Content Marketing. Sixty-two percent of B2B companies feel that their efforts are more successful than they were last year. Some others feel like their content marketing program fared worse last year than in the past, and 57 percent of those companies say it’s because of time. According to the same benchmark report, 80 percent of companies say lead generation is the main goal of content marketing. Lead generation is obviously integral to growing a business, which means content marketing should be a pretty big priority for these companies. Do you have foundational content marketing tools in place? Many B2B companies aren’t using tools that could help them be much more efficient during the content creation process. This means that if the marketing team you’ve hired doesn’t have the right skills for marketing in 2016, you might not be working efficiently. If your team works closely with subject matter experts throughout your organization, it’s also imperative that they use this time wisely; understanding how to ask the right questions and dig for the story are crucial to making a content marketing program work. It’s possible that even if you’ve got the right team, you have foundational elements in place, and you work in a culture of content, you’re still coming up short.

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In September, the Content Marketing Institute and MarketingProfs
released their popular
B2B Content Marketing 2017 – Benchmarks, Budgets & Trends – North
America
, which revealed that content marketing might just be
working its way out of the trough of disillusionment as companies
find more success with content marketing. Sixty-two percent of B2B
companies feel that their efforts are more successful than they
were last year.

However, some companies are feeling like they’re stuck, and the
number one reason they can’t seem to move forward is they don’t
have enough time for content marketing. Some others feel like their
content marketing program fared worse last year than in the past,
and 57 percent of those companies say it’s because of time.

b2b-content-marketing-2017-benchmarks-budgets-trends-north-america-not-enough-time.jpg

Creating content can be a time-intensive process. You’ve got to
dedicate small chunks of time to writing, and you must put
some foundational elements into place before you start if your
really want to succeed.

If you’re one of the B2B companies feeling a little stuck with
content marketing, ask yourself these questions.


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Is content marketing a priority throughout my
organization?
According to the same benchmark report,
80 percent of companies say lead generation is the main goal of
content marketing. Lead generation is obviously integral to growing
a business, which means content marketing should be a pretty big
priority for these companies.

b2b-content-marketing-2017-benchmarks-budgets-trends-north-america-36-lead-generation.jpg

Content…

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