However, B2B buyers are also usually very busy. Always make sure your video has a purpose in mind and that you follow through with it. It also help teams generate both more and better-quality leads. Marketing automation, in fact, can benefit a B2B company in ways ranging from increasing revenue and supporting lead generation efforts, to streamlining processes and helping teams maximize sales opportunities. Upselling means encouraging the purchase of anything that would make the primary product more expansive. So, suggesting a cross-sell or upsell that's completely unrelated will not only frustrate customers -- it could endanger your company's relationship with them. Actively listen to people's needs and desires, determine which of your products or services could help and offer a cross-sell or upsell. Customer feedback offers a direct line of communication with customers so you can determine if they are unhappy with any aspect of the product or service you are delivering before you lose their business. By listening to your unhappy customers, you can use the feedback to ensure that all of your customers have a better experience and continue doing business with you. These four marketing hacks to amplify B2B sales are not the only way to capture your customers' attention and get more revenue.
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To succeed, a business-to-business (B2B) company needs a lot of sales leads. You will find it difficult to promote your business and services effectively if you’re lacking a solid list of prospects.
Sure, you may get lucky and convert a few random prospects into paying customers, but that isn’t a sustainable business model for long-term success. Instead, get to work on your prospects list, because selling in the B2B space is not as different from B2C as some would have you believe.
Businesspeople are just people, after all, with the same problems, apprehensions, feelings and dreams as everyone else. However, B2B buyers are also usually very busy. So, with that in mind, here are several steps you take to amplify your sales to them:
Get visual to tell your story, using videos.
High-quality, well-thought-out videos can give business consumers all the information they need to evaluate your product or service compared to your competitors’. Videos also promote your brand and knowledge, serving as informational and engaging trend pieces.
Videos can be used for various parts of the B2B sales cycle. They can serve as demo videos to accurately show how your service works and why it is beneficial to buyers’ business goals. They can also be used to share client testimonials, showing more personalized results from your product or service.
B2B videos, further, increase your search engine optimization and make it more likely that a B2B purchaser searching for an item will come across your product, as opposed to one offered by your direct competitor.
To ultimately be successful with B2B videos, understand how to create high-quality videos that will drive sales. And, here, the first step is to define your purpose or your message: Your purpose should be as short and succinct as an elevator pitch. Always make sure your video has a purpose in mind and that you follow through with it.
Invest in marketing automation.
According to Position², marketing automation has been identified by 78 percent of high-performing marketers surveyed as a key contributing factor to improved revenue. Automation has been estimated to help B2B marketers increase their sales pipeline contribution by an average of 10 percent. It also help teams generate both more and better-quality leads.
This is where the benefits of the ability to measure and prove a positive ROI come in, for any marketing teams. Marketing automation software can help you monitor responses and tie them back to certain marketing campaigns, as well as monitor…