7 Social Media Marketing Trends That Will Dominate 2017

7 Social Media Marketing Trends That Will Dominate 2017. pexels.com Every year, I make predictions about what the coming year’s potential developments in the world of social media marketing. So what does 2017 have in store for us social media marketers? Snap’s Evolution Will Result in Interesting New Opportunities. People have been predicting the death of Twitter for the past few years, but I’m not here to say whether or not Twitter’s going to survive another year (it probably will). But now, social media is evolving in new communicative areas. Some platforms are offering means of customer service, increasing the significance and interactivity of exchanges between brands and consumers. Increased competition and pressure to become (or remain) profitable have also forced social platforms to come up with more ingenious and creative advertising options for businesses. It also forces a separation from any kind of company positioning or low-key advertising, giving users something truly valuable. Every year, new social media platforms emerge to try and disrupt the status quo or find their place among the heavy-hitters of the social media world. Want to get started with your own social media strategy?

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Social Media Marketing Trends
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Every year, I make predictions about what the coming year’s
potential developments in the world of social media marketing. And
every year, I have to think back and chuckle at all the people who
claimed social marketing was just a fad—as little as a few years
ago.

It’s clear now that social media marketing is here to stay, and
its massive staying power is attributable to one key
characteristic—the fact that
social media keeps evolving
. It responds to new tech like
mobile devices, constantly exceeds users’ expectations, and
competes within itself to bring us more and better features.

So what does 2017 have in store for us social media
marketers?

1. Snap’s Evolution Will Result in Interesting New
Opportunities.

First up, I’d like to mention the enormous evolution
Snapchat—now called
Snap
—has undergone, and where it may be headed in the future.
Already, Snap has transformed user expectations and major trends in
the social marketing world. It’s helped bring back a more
moment-focused view of communication, leading to more in-the-moment
and live content, it’s facilitated more mobile-centric app
developments, and it’s introduced vertical videos into the
mainstream. But now, it’s looking to develop products outside its
main means of exchanging messages, introducing real-world glasses
to help users capture first-person visual information. Expect big
things from this recently-renamed company in 2017, and huge
marketing opportunities to go along with them.

2. Twitter Fatigue Will Worsen.

Twitter isn’t doing so hot. People have been
predicting the death of Twitter
for the past few years, but I’m
not here to say whether or not Twitter’s going to survive another
year (it probably will). Instead, I’d like to point out one
potential factor for the app’s decline, what I call “Twitter
fatigue.” Twitter built itself on fast, bite-sized updates, but
this leads to a barrage of both incoming and outgoing tweets. This
was novel and exciting at first, but now users are starting to
crave something different—bigger, more detailed, more interesting
pieces of content that roll out slower, like once per day. You can
see this trend taking hold already in platforms like Instagram.

3. Users Will Crave More Vicarious
Experiences.

People are also starting to demand social media as…

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