The Do’s and Don’ts of Facebook Ad Visuals for Non-Designers

The Do’s and Don’ts of Facebook Ad Visuals for Non-Designers. But now with so many graphic design tools at your disposal the lack of a design degree should not stop you from creating a great image. But I do know what to do—and what to avoid—when it comes to Facebook ad design. DO: use high quality images One of the easiest ways for a non-designer to create a great looking visual for a Facebook ad is to start with a high-quality image. If a brand doesn’t take time to find a great image, how can you trust that they’ll produce a great product Below, you can see an example of a Facebook ad visual that I would click on from Minted. They took the time to create an ad image that reflects the quality that their customers can expect. DON’T: use random stock images Another way that a marketer can up their Facebook ad game is to avoid using the wrong stock images. I recommend making sure your text is not only large, but also easy to read on whatever the background color is, like the following Facebook ad from Honey. In the example above, we used a simple ink pen icon to appeal to designers or people who care about design. Those are our Facebook ad design tips.

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The Do’s and Don’ts of Facebook Ad Visuals for Non-Designers | Hootsuite Blog

The goal of any Facebook ad is to get someone to click or interact with your page.

Right? Of course. And, as you know, an effective Facebook ad is made up of three carefully crafted parts: the ad copy, the ad image, and the ad headline.

It’s a bit like a complex math problem getting them all to work together.

So why is so little time spent on a part that they will see first—the ad image?

Because so often ad creators are not designers. They’re marketers, social media managers, and content creators.

In the past that would have stopped our quest for a perfect ad image. But now with so many graphic design tools at your disposal the lack of a design degree should not stop you from creating a great image.

Trust me, I’m not a designer either. But I do know what to do—and what to avoid—when it comes to Facebook ad design.

The following tips are curated specifically for non-designers—based on the experiences of a non-designer in a design-heavy company.

DO: use high quality images

One of the easiest ways for a non-designer to create a great looking visual for a Facebook ad is to start with a high-quality image.

Whether it’s just the base of your content or the main focus, the image you select is a representation of your company. And the wrong one could make a terrible first impression.

Who hasn’t skipped passed an ad because the accompanying image was of low quality? If a brand doesn’t take time to find a great image, how can you trust that they’ll produce a great product

Below, you can see an example of a Facebook ad visual that I would click on from Minted.

The Do’s and Don’ts of Facebook Ad Visuals for Non-Designers | Hootsuite Blog

Not only does it look like they used a high quality social media visual, it is also very aesthetically pleasing.

If your image looks like it was taken on a potato, people likely won’t click on it, like in the example below.

The Do’s and Don’ts of Facebook Ad Visuals for Non-Designers | Hootsuite Blog

It could be a great product, but when you present it in a bad way people are likely to ignore it.

If you need another great example of using high quality images, check out the one from Artifact Uprising below.

The Do’s and Don’ts of Facebook Ad Visuals for Non-Designers | Hootsuite Blog

They took the time to create an ad image that reflects the quality that their customers can expect.

DON’T: use random stock images

Another way that a marketer can up their Facebook ad game is to avoid using the wrong stock images.

I’m all for using stock images in ads because they can help a time-strapped team put together something that looks professional. I have used hundreds of them for featured images, blog posts, and social ads.

There are literally millions of free images you can use in your ads, you just have to look. I would recommend starting with Barn Images, Pexels, or Unsplash.

It is pretty easy to find stock images, but some people still refuse to take the time to find the right ones. A habit like that might cost you customers.

Here is an example of a not-so-great stock photo selection.

The Do’s and Don’ts of Facebook Ad Visuals for Non-Designers | Hootsuite Blog

With this image, I really do not know what the company is…

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