LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. The video ads will autoplay, and appear as a standalone unit with a “Promoted” label to distinguish them as paid content. They are only being tested on mobile at this time. There will be some ad performance metrics available to advertisers in the beta test, including view count and views by the percent of video completed. Several additional metrics and data points specifically for video will be added in the next several months. This is LinkedIn’s second go-round with video ads. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enabling native videos in the LinkedIn Feed. Beta testers include Prudential Financial and Microsoft Canada.
The video ads will autoplay, and appear as a standalone unit with a “Promoted” label to distinguish them as paid content. They are only being tested on mobile at this time.
Advertisers can upload videos through the Campaign Manager, their Company Page, or their Showcase Page and promote them with a Sponsored Content campaign….
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