Content marketing critical for acquiring new customers, say marketers

Content marketing critical for acquiring new customers, say marketers

Source: purecontent.com Two-thirds of marketers believe that content marketing is critical for achieving business goals such as audience engagement

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Two-thirds of marketers believe that content marketing is critical for achieving business goals such as audience engagement and customer acquisition, according to a new State of Branding report published by OnBrand. Almost half also said that they would invest in content management systems during 2017.

OnBrand polled the opinions of more than 560 brand managers and CMOs across the globe to determine their goals and priorities for the year. New customer acquisition was the number-one objective for both B2C and B2B marketers, and brand marketing was deemed to be the best activity for reaching and engaging with target audiences.

In total, 65 per cent of those surveyed either “strongly agreed” or “agreed” that the use of written website content, news articles, videos and other forms of content marketing is already playing a major role in acquiring new customers, and they were set to double down on…

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