That’s where AdWords Scripts come in. What Are Scripts? Scripts are mini programs, or pieces of code, that run inside your AdWords account. They can make changes to your account for you or just send you an email alert when certain conditions happen inside your account. Should something go wrong in your account, you can set up a script to email you. Let’s say you’ve got a Google spreadsheet set up with an established template—a dashboard, charts, and so on. That way, your reporting comes to you automatically with little to no effort. You can set it so that prices and availability change automatically in your ads based on the data in your feed. Once you have the script in your account, you can either hit the Run button or the +Create schedule link. Scheduling options include hourly, daily, weekly, monthly, one time, or none.
The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound
One of the first giant leaps you’ll ever take in your business comes when you delegate or even outsource the low-dollar repetitive stuff you’ve been wasting hours on every week. When you get low-value work off your plate, you can focus on the high-leverage, high-value stuff that’s the real reason you got into business in the first place.
There’s a good chance you’ve had the familiar thought during your regular day-to-day work, “If I could just automate this … ” We’ll bet that if you haven’t had that thought about your AdWords account, you will soon. This is equally true of both working creative tasks (such as ad writing and keyword research) and reporting. There’s great value in having key data pushed to you in an easy-to-use format rather than having to go search for it, dig it up, clean it off, polish it, and interpret it.
That’s where AdWords Scripts come in. They allow you to automate grunt work. With them in place, you can spend less time on mundane tasks like bid management and more time on strategy and your relationships with customers and clients—the stuff of business that really makes a difference.
What Are Scripts?
Scripts are mini programs, or pieces of code, that run inside your AdWords account. They let you manage certain aspects of accounts systematically, programmatically. They can make changes to your account for you or just send you an email alert when certain conditions happen inside your account.
Scripts let you make automated changes directly in an account. For example, you can use a script to add a label to a keyword, ad group, campaign, or ad inside an account.
Scripts can help you identify problems sooner. Should something go wrong in your account, you can set up a script to email you. For example, “Note: Impressions have dropped by 50 percent week-over-week on this particular ad group.”
Scripts let…
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