Tag: AdWords
Evolving Keyword Research to Match Your Buyer’s Journey
The Buyer’s Journey - Holiday Purchase The above table illustrates the sort of queries or terms that consumers might use at different stages of their ...
Google Ads: ‘Exact Match’ Keeps Getting Less Exact
The change had three components: Function words such as “in,” “a,” “the,” and “to” could be ignored by Google in queries or in the exact match keyword ...
What SEOs Can Learn from AdWords – Whiteboard Friday
In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid searc ...
Google Ads Changes Affecting Small Businesses
This is more than just a technicality, I think it signals a fundamental shift in the way they’re viewing advertising.
Google Ads on Your Desktop One o ...
Google Ads Expands Headlines, Descriptions, Characters
For many years Google Ads (formerly AdWords) allowed 25 characters for a single headline and two lines of description text at 35 characters per line.
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![Google AdWords Benchmarks by Industry [Infographic]](http://www.marketinghub.today/wp-content/uploads/2018/07/google-adwords-benchmarks-by-industry-infographic.jpg "Google AdWords Benchmarks by Industry [Infographic]")
Google AdWords Benchmarks by Industry [Infographic]
How does the performance of Google AdWords paid search campaigns vary among industries?
Which verticals tend to have the highest costs, click rates, a ...
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads.
Announced at this week’s C ...
Are Bing PPC Ads Worth Your Time? Here’s How to Find Out
More than 133 million people search using the Bing Network.
And even if you only start creating some ads to supplement your Adwords effort, Bing Ads a ...
Upgrading an AdWords Landing Page Experience
The web page that potential customers see when they click on a Google AdWords ad could be affecting how much an ecommerce business pays per click and ...
17 Google Marketing Tools You Should Be Using
17 Helpful Google Marketing Tools for Business 1.
All you have to do is claim your Google My Business listing (formerly known as Google Places), and y ...