Tag: AdWords

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Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters

Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters

Search Engine Journal Forecast: Digital Advertising Pulling Away From TV on Global Basis New research from Zenith forecasts big gains for global digit ...
SEO: How to Identify High Rankings That Produce No Clicks

SEO: How to Identify High Rankings That Produce No Clicks

Keyword Rankings Many search engine optimizers believe that a web page can rank organically for just a few keywords, perhaps three to five. Let’s chal ...
How to Run YouTube Ad Campaigns That Convert

How to Run YouTube Ad Campaigns That Convert

YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. In this post, you’ll learn everything you need to know ab ...
6 Keys to Email Marketing Success

6 Keys to Email Marketing Success

Here are some subject lines of some successful emails I’ve sent out to my Google AdWords customer list: When Google is NOT the Best Way to Get a Custo ...
Automate the Grunt Work with a Google AdWords Script

Automate the Grunt Work with a Google AdWords Script

That’s where AdWords Scripts come in. What Are Scripts? Scripts are mini programs, or pieces of code, that run inside your AdWords account. They can m ...
Why Ecommerce Owners Must Create Google Shopping Campaigns

Why Ecommerce Owners Must Create Google Shopping Campaigns

If you're an ecommerce site owner using Shopping Ads for the first time, you'll be tickled at how easy it is to upload details of your product stock t ...
SEO: How to Identify High Rankings That Produce No Clicks

SEO: How to Identify High Rankings That Produce No Clicks

Keyword Rankings Many search engine optimizers believe that a web page can rank organically for just a few keywords, perhaps three to five. Let’s chal ...
Testing Pay-per-click Ad Copy Requires Human Intuition

Testing Pay-per-click Ad Copy Requires Human Intuition

If your ad test, for example, were set up to test the hypothesis that a dollar discount is more effective than a percentage, your results would provid ...
Rise of the PPC Machines: The Search Marketer’s Role in the Age of AdWords Automatons

Rise of the PPC Machines: The Search Marketer’s Role in the Age of AdWords Automatons

If you work in PPC and have been keeping up with AdWords changes over the last year or so, you've likely noticed a distinct trend: More control is bei ...
How to Increase Click-throughs on Organic Search Listings

How to Increase Click-throughs on Organic Search Listings

But optimizing for a keyword does not necessarily mean a searcher will click on an organic search result. Meta Descriptions Perform any search on Goog ...
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