23 Remarkable Twitter Statistics to Be Aware of in 2019

For more ideas on how and what to tweet -- including 12 tweet templates to get you started -- check out this blog post. (source: Twitter) 2. (source: Twitter) 3. Twitter is the second-most popular social network in the United Kingdom, reaching 60% of the U.K.'s internet audience. The most followed social media account on Twitter is YouTube, at 71 million followers. The average Twitter account has 707 followers. Tweets that include hashtags can result in as much as a 1,065% increase in engagement compared to a similar tweet without hashtags. In the U.K., the average time per visitor on Twitter is roughly 2 hours. (source: Twitter) 23. (source: Twitter)

Author: Lindsay Kolowich / Source: hubspot.com

Twitter is one of the most popular (and powerful) social media networks around, and businesses everywhere are smart to continue using and innovating on it.

But how you use Twitter depends entirely on how its members use, follow, post, interact with, and hashtag the things they care about. Luckily, we curated some Twitter statistics to make your decision easier.

So, how are people using Twitter nowadays? How are businesses using Twitter? How does the network impact people’s purchasing decisions? How do promoted tweets boost offline sales, and how connected do people feel to a brand as a result of your Twitter presence?

Check out some intriguing data about Twitter, below, and see for yourself. For more ideas on how and what to tweet — including 12 tweet templates to get you started — check out this blog post.

1. Twitter has 321 million monthly active users as of the end of 2018. (source: Twitter)

2. 79% of Twitter’s monthly active users are outside the United States. (source: Twitter)

3. 45% of Americans between the ages of 18 and 24 use Twitter. (source: Pew Research Center)

4. 73% of Twitter users also use Instagram. (source: Pew Research Center)

5. The number of U.S. adults who use Twitter has grown by roughly 10% since 2012. (source: Pew Research Center)

6. Twitter is the second-most popular social network in the United Kingdom, reaching 60% of the U.K.’s internet audience. The most popular is Facebook, at 90%. (source: Ofcom)