Digital Asset Management (DAM): A #CMWorld Chat with Theresa Regli

Digital Asset Management (DAM): A #CMWorld Chat with Theresa Regli

Digital Asset Management (DAM): A #CMWorld Chat with Theresa Regli. There is great power of a centralized system that organizes an organization’s digital assets. More of our conversation can be found in our Storify recap. DAMs offer more than Dropbox or Google Drive in that it gives marketers a strategic way of managing assets. You must explicitly share out things–b/c it’s a personal repository. #cmworld — Emily Ann Kolvitz (@ekolvitz) February 14, 2017 A2. #cmworld — Tod Cordill (@todcordill) February 14, 2017 A2: A #DAM can be simple FTP. Use embed codes or links for content, update content in DAM, changes reflect everywhere. #cmworld — Nate Holmes (@nate_holmes) February 14, 2017 A4 A DAM makes it easy to audit your digital content assets, and provides a central place from which to distribute them. #cmworld — Martin Lieberman (@martinlieberman) February 14, 2017 A4: Benefits of a #digitalassetmanagement tool: outlining workflows, creative reviews, easy collaboration, storage, version control #cmworld — Michael Becker (@mjbecker_) February 14, 2017 Great resources were also uncovered during our chat What’s your experience with DAM systems?

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Digital Asset Management (DAM) may be intimidating to many but it’s now being introduced as a necessity to marketers. There is great power of a centralized system that organizes an organization’s digital assets.

To help us understand the fundaments of DAM, Theresa Regli, Principal Analyst at Real Story Group, joined us for a recent #CMWorld Twitter chat. More of our conversation can be found in our Storify recap.

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DAM is more than a storage solution

DAM software offers much needed consistency among organizations. DAMs offer more than Dropbox or Google Drive in that it gives marketers a strategic way of managing assets.

A2 Drive & Dropbox don’t have custom taxonomy & metadata. You must explicitly share out things–b/c it’s a personal repository. #cmworld

— Emily Ann Kolvitz (@ekolvitz) February 14,…

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