If you haven’t heard by now, SEO keyword stuffing is a thing of the past, and Instagram hashtag stuffing is in. So, why is this important to social media marketers? As a business, this means you should be finding the main hashtags associated with your brand to incorporate into your content, making your posts more visible to consumers. Some hashtags are more popular than others, so be sure to know the ones that are best for your brand. Try and find hashtags or events that are already trending and figure out a way to make it relevant to your content. Keeping up with what’s popular can cause spikes in engagement. It’s important to note that there is a difference between popular hashtags and efficient hashtags. Popular hashtags can increase your engagement through temporary comments or likes, but efficient hashtags can turn strangers into followers. Here are just a few of the many consequences: Google will continue to move your page down in the rankings, making your site almost invisible to consumers. Now, we know you’re thinking about the actual stuffing that’s waiting for you and not these social stuffing tips, so we’ll quickly recap: hashtag stuffing on Instagram is good, keyword stuffing is bad.
Thanksgiving is so close you can almost taste it in the air, but the turkey isn’t the only thing getting stuffed this season. If you haven’t heard by now, SEO keyword stuffing is a thing of the past, and Instagram hashtag stuffing is in. Keywords are still relevant, but with Google punishing creators who overstuff in their SEO efforts, the new focus has turned to hashtags.
So, why is this important to social media marketers? We’re whipping up a social stuffing meal featuring the benefits of hashtag stuffing and consequences of keyword stuffing to explain just that.
#Instagram #Stuffing #Love
With over 500 million monthly active users, marketing on Instagram simply cannot be ignored. But how do you do it properly? The detail is all in the type and number of hashtags you use.
Similar to keywords on websites, Instagram uses hashtags as a way to categorize content, allowing users to search specific products, trends, lifestyles, and much more. As a business, this means you should be finding the main hashtags associated with your brand to incorporate into your content, making your posts more visible to consumers.
With no character limit, using multiple hashtags on Instagram is common and encouraged (up to a point). Instagram technically allows up to 30 hashtags in a single comment, but the sweet spot to increase engagement is generally between five and 10.
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